September 2022

promote your small business

5 Super simple ways to promote your small business for free

Do you want to increase profits for your small business this year, but don’t want to empty your bank account on costly advertising campaigns? There are easy ways to promote your small business for free without paying for ads in the local newspaper or costly radio spotlights. If you’re willing to put in the time …

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The value of a B2B marketing agency

Marketing for B2B, otherwise known as business-to-business, is a growing field in 2017. B2B is when a company sells products or services to another company. Businesses exchanging goods with one another is fairly common since even businesses need to buy inventory. Because so many brands recognize the value of B2B marketing, marketers are aiming to …

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B2B live chat

B2B live chat on your website – is it worth adding?

LIVE CHAT AN INCREASINGLY IMPORTANT MARKETING TOOL Many business websites, regardless of their industry, are beginning to use “live chat,” which often pops up in a window after several seconds on a particular site. This relatively new form of contact with visitors to a website can offer a unique form of interaction that can entice …

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google my business optimization

6 Tips for creating an Optimized google my business profile

For a local company, an optimized Google My Business Profile offers a valuable platform for promoting and updating customers on all aspects of an enterprise. Local businesses can add a variety of elements to their profile, including location, opening times, images, and contact details, which then appear on search and map results for relevant terms. …

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Google’s credit relief fund

How B2B Companies can qualify for Google Ads credits.

During this pandemic, businesses have had to really assess their priorities, and customer and client retention has become more important than ever. Consumers are stuck at home on lockdown, but that doesn’t mean they’ve stopped purchasing. Online purchasing has continued albeit at a slower pace. If you supply products, materials, and or services to other …

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How to get your website HTTPS in just a few simple steps.

Google began prioritizing secure sites in 2014. Since 2018, Chrome has labeled HTTPS sites as not secure. No one wants that! Beyond not wanting the label and the penalized search engine page ranking, you definitely need a secure site in several instances. GDPR requires an SSL certificate for businesses that store customer data. Carefully consumers …

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4 Simple ways to supercharge your google ads campaign

Google Ads campaigns are quickly becoming an essential tool in digital marketing. Not only do they provide necessary visibility, but a great campaign can actually be one of the defining factors of a business’ success. However, businesses that don’t really understand how to create an effective Google Ads campaign often end up paying a lot …

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