A Comparison of Account-Based Marketing & Person-Based Marketing for Manufacturing Companies

Account-based marketing and person-based marketing are two different approaches to marketing. While both are focused on reaching potential customers and promoting products or services, the way they go about it is different. Account-based marketing, also known as ABM, is a strategy that focuses on specific accounts and tailoring marketing efforts to those accounts. This approach …

A Comparison of Account-Based Marketing & Person-Based Marketing for Manufacturing Companies Read More »