Marketing a business online has the potential to bring in more sales for your small business if done correctly. It will require patience, research and communicating the right message. Learn about these giant 3 online marketing misconceptions.
Online marketing is not even close to being a new concept, but for those who are new to owning a business, it can seem daunting. However, choosing to work with a experienced online marketing company can help you hit the ground running more quickly. A few misconceptions or myths need to be cleared up first though so you don’t waste valuable time or money.
Misconception #1: “Build It and They Will Come”
One of the biggest misconceptions about marketing that many Internet newbies have is the “Build it and they will come” mentality. Setting up an online shop does not equal an immediate flood of visitors to your website. Just like any brick-and-mortar store, people still need to know you exist.
You can’t spend all your time creating a fancy-looking website and not pay attention to other aspects of managing a website such as SEO (Search Engine Optimization), social media, or building an email list of potential customers, which is all part of marketing online. Some one of our most successful clients have stuck to 2 or 3 online marketing strategies, focusing all of their efforts there instead of jumping from one fad to another. This pays off because they have developed large audiences to communicate with at little to no cost.
Misconception #2: You Need Tons of Money
Another misconception about marketing online is that you have to have thousands of dollars to get the word out about your company. Granted, if you do have a high budget, you could probably grow bigger much faster, but having a great deal of money isn’t exactly necessary. The most important part is allocating the online marketing dollars that you do have effectively. This means doing proper research to clearly identify your target market. Research should include customer surveys, employee reviews and asking the right questions to prospective customers to better understand their mindset.
Misconception #3: Advertising Is Marketing
Most people equate marketing with advertising, meaning that they think all they have to do to get customers is post a few ads or run a pay-per-click campaign on Google Adwords, sit back, and watch the money roll in. However, this couldn’t be further from the truth.
Marketing is an action that must be done on a regular basis to be truly effective. You can’t set up a Facebook page or post a few tweets on Twitter and then stop after a month. You have to network with people, collaborate, and build relationships with customers in order to truly succeed with a business online. It’s important to set aside at least one hour each day or dedicate one day out of the week for marketing tasks. Whether it’s posting to your Facebook page, sending out a newsletter, or writing a blog post, do something so that people will not forget about you. Consistency is the key.
Marketing online is similar to marketing offline in that it’s all about making connections with people and building a customer base that enjoys and recommends your products or services. If you can remember that and keep it at the forefront of your mind in every interaction or transaction, all the time and money you invest will always pay off.