Google Ads campaigns are quickly becoming an essential tool in digital marketing. Not only do they provide necessary visibility, but a great campaign can actually be one of the defining factors of a business’ success.
However, businesses that don’t really understand how to create an effective Google Ads campaign often end up paying a lot without a high return. As Google Ads is a pay-per-click advertisement, you only pay for your ads when they are clicked on. Yet, when that campaign isn’t designed or managed effectively, there can end up being a lot of clicks without conversion.
If you want to utilize Google Ads for your business, you’ll want to learn the top tools for really optimizing your ads and creating an effective system that ensures you receive conversions, leading to a high return on investment.
While reaching your target market is one of the most important things you need for a stand-out, successful Google Ads campaign, there are a number of other things that you can do to ensure optimal reach and ROI. Here are 4 simple ways that you can supercharge your Google Ads campaign:
Ensure that you have a relevant landing page
A relevant landing page is absolutely essential in order for your Google Ads campaign to be effective, however, many businesses ignore it for the ad’s actual features. When designing a PPC ad, it’s important to remember that simply getting a click is not the goal. In fact, if you get a click on your ad and your lead doesn’t convert, you end up paying for the ad with no return.
One of the most effective areas to focus on with your PPC ad is your landing page. Your landing page is going to make or break your ad. If your lead clicks on your ad but they are unimpressed or feel disconnected from your landing page, then they will just close out of it. By crafting a relevant landing page that grabs the attention of your target market and showcases your business as valuable and an expert, you are helping to ensure that they will not only stay on the page, they will likely convert.
As conversion is the overall goal of your Google Ad, this is the best possible outcome that you can have. Neglecting your landing page and only focusing on your ad would end up making your ad fruitless.
In order to make your landing page relevant, you’ll want to optimize your landing page and make sure that its message is in alignment with the focus of your ad. Repeat points on your landing page that are included in your ad, use the same keywords, and share your offer in both the ad and the landing page.
Keywords must be negatively optimized.
Negative keywords are one of the greatest tools of Google Ads. The purpose of negative keywords is to tell Google what keywords are not a good fit for your business, product, or service. By doing so, your ads will be prevented from showing up during keyword searches that are not relevant to your target market.
With PPC ads, this type of negative optimization is essential. It allows you to choose who your ad does and doesn’t appear for. This is extremely important because you pay for each click on your ad. If your ad is appearing for people that it is not relevant for, you’ll be paying for a lot of clicks that don’t convert, giving you a low ROI.
Utilize relevant ad extensions.
Instead of only focusing on your headline and ad description, use ad extensions in order to create an optimal visitor experience and to provide a boost in your ad’s performance. There are a number of ad extensions to choose from that give you the opportunity to tell your brand’s story in a way that reaches and appeals to your target market.
Popular ad extensions include Callout Extensions, Sitelinks Extensions, Structured Snippets, Call Extensions and Location Extensions.
Adjust bids for geotargeting.
By focusing on specific locations, you can maximize your leads and conversions. Pay attention to your stats and utilize the geographic information that you learn. For example, if you notice that most of your engagement comes from a few specific areas, you can prioritize your spending on ads in those places.
You can also optimize your ads by focusing on the stats in other areas such as user needs and seasonality. Spending more to pinpoint your ads for a warm audience will result in greater conversions and a high return on investment.
If you’re looking for assistance in super-charging your Google Ads campaign with the help of the pros, contact TLG Marketing to schedule a free online consultation today.