Account Based
Marketing

Account-based marketing leverages your sales and marketing teams, getting them to work together and streamline your sales process. This approach leverages an extensive amount of information to turn best-fit accounts into customers and especially repeat business. This is in stark contrast to the traditional sales and marketing funnel, which typically takes a scattershot approach to identifying, targeting, and converting these accounts.

The conventional method wastes a lot of time, effort, and money on clients that will not be a good fit for your business. It also focuses on generating an extensive number of leads before forcing them down the sales funnel, hoping to convert them into customers. It doesn’t consider if they are the best fit for you, or vice versa.

No entrepreneur wants bad leads, so why let it happen? With ABM campaigns, you avoid all of these issues. Account-based marketing flips the conventional approach on its head. Instead of using an inbound approach – where you advertise, and hope clients will reach out – it focuses on an outbound strategy.

By focusing on potential clients – or accounts – that are the best fit for your company, it narrows down the companies you want to contact into something manageable. These are chosen based on how appropriate they are for your company, while maximizing the potential return on investment.

An ABM campaign with an experienced ABM agency in Long Beach like TLG can increase your chances of success by focusing solely on accounts you will provide value to and taking a more personalized and targeted approach.