Account-based marketing and person-based marketing are two different approaches to marketing. While both are focused on reaching potential customers and promoting products or services, the way they go about it is different. Account-based marketing, also known as ABM, is a strategy that focuses on specific accounts and tailoring marketing efforts to those accounts. This approach …
Instagram for business has numerous advantages, especially for small businesses. One of the main advantages of using Instagram is that the business has an edge on the competition. A recent study revealed that only two percent of small businesses are actively utilizing Instagram. However, for it to work, a business needs to ensure that it …
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Grow your law firm website visitors – A responsive law firm website design is the key. With the advancement of technology today, people usually now use the internet to search what they need. From designers to doctors, they can be found now in the internet. Law firms are not exceptions when it comes to the …
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Do you want to increase profits for your small business this year, but don’t want to empty your bank account on costly advertising campaigns? There are easy ways to promote your small business for free without paying for ads in the local newspaper or costly radio spotlights. If you’re willing to put in the time …
5 Super simple ways to promote your small business for free Read More »
We all love a good fad every now and then, but hitching your marketing wagon to a marketing fad is a short-sighted way to waste time and miss the whole point. When it comes to marketing your business, you are better off sticking with long-term trends even if it means more work and stiffer competition …
Hitch your marketing wagon to a trend, not a marketing FAD Read More »
Marketing for B2B, otherwise known as business-to-business, is a growing field in 2017. B2B is when a company sells products or services to another company. Businesses exchanging goods with one another is fairly common since even businesses need to buy inventory. Because so many brands recognize the value of B2B marketing, marketers are aiming to …
LIVE CHAT AN INCREASINGLY IMPORTANT MARKETING TOOL Many business websites, regardless of their industry, are beginning to use “live chat,” which often pops up in a window after several seconds on a particular site. This relatively new form of contact with visitors to a website can offer a unique form of interaction that can entice …
B2B live chat on your website – is it worth adding? Read More »
For a local company, an optimized Google My Business Profile offers a valuable platform for promoting and updating customers on all aspects of an enterprise. Local businesses can add a variety of elements to their profile, including location, opening times, images, and contact details, which then appear on search and map results for relevant terms. …
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Google began prioritizing secure sites in 2014. Since 2018, Chrome has labeled HTTPS sites as not secure. No one wants that! Beyond not wanting the label and the penalized search engine page ranking, you definitely need a secure site in several instances. GDPR requires an SSL certificate for businesses that store customer data. Carefully consumers …
How to get your website HTTPS in just a few simple steps. Read More »
These days, it;’s easy to forget that www domains even exist. After all, even domains that begin with www don’t require you to type it into the browser in order for it to work. But that doesn’t mean that they’re obsolete because they’re certainly not. We’re going to discuss what this all means and what …
Why are we still using www in our business domain names? Read More »