Digital marketing for Hartford businesses
Reach Greater Hartford customers and the insurance and aerospace buyers based nearby, with search, ads, social and a website built to produce leads.
- LinkedIn campaigns for insurance and aerospace buyers
- Spanish-language ads and posts where they fit
- Ad schedules that leave time for compliance review
// Free proposal
Your free marketing plan for Hartford
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Hartford businesses get one coordinated plan from TLG Marketing covering Google search and Maps, paid ads, LinkedIn, social media and websites, judged by the leads they bring. Our team works from Long Beach, California, has served clients since 2006, and supports Hartford businesses remotely.
What it takes to win customers in Hartford
Connecticut’s capital is also a center of the American insurance industry, roughly halfway between New York and Boston, and Hartford’s customers range from corporate buyers to neighborhood shoppers.
- Insurance and aerospace firms buy from specialists. Travelers, The Hartford and Pratt & Whitney are among the region’s big employers, and their vendors, consultants and staffing firms compete for contracts. LinkedIn ads targeted by company and job title reach those buyers directly.
- Regulated businesses need approved copy. Insurance agencies, financial advisers and healthcare practices often need compliance sign-off before an ad or post goes live, so campaign schedules have to build in review time.
- Spanish reaches a large share of the city. Many Hartford households speak Spanish at home, much of it rooted in the city’s Puerto Rican community, so Spanish search ads and social posts can reach customers an English-only campaign leaves out.
- Corporate buyers check your website first. A manager at a Hartford insurer will look at your site and LinkedIn page before agreeing to a meeting, so a dated website can cost you work you never hear about.
How we run a Hartford marketing campaign
We start with your buyer: a household in the Hartford suburbs, a Spanish-speaking family in the city, or a manager at one of the region’s insurers or manufacturers. From there we choose the channels and set a content schedule that leaves room for any legal or compliance review you need.
You’ll see spend, leads and cost per lead for each channel and town in every report, which shows the parts of Greater Hartford that respond. Read about our LinkedIn lead generation work for B2B campaigns.
Areas we cover around Hartford
- West Hartford
- Farmington
- Simsbury
- Rocky Hill
- Glastonbury
- Windsor
- Bloomfield
- East Hartford
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Hartford: common questions
Do you have an office in Hartford?
No. We’re based in Long Beach, California, and Hartford clients work with us remotely through video calls, shared dashboards and regular reports. Because Connecticut is three hours ahead, we keep calls to your late morning and afternoon.
Can you run ads for an insurance agency that needs compliance approval?
Yes. We write ad copy and landing pages in advance, send them to your compliance team for review, and launch only what has been approved. Planning for that step from the start keeps campaigns on schedule.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Hartford?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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