How to Effectively Use Instagram Advertising For Your Small Business

Instagram for business has numerous advantages, especially for small businesses. One of the main advantages of using Instagram is that the business has an edge on the competition. A recent studyrevealed that only two percent of small businesses are actively utilizing Instagram.

However, for it to work, a business needs to ensure that it does it correctly. Here are a few tips that should help one get started.

Set Up a Business Account

If a business is going to make use of small business Instagram advertising, it will need to have an official account for the business, which is separate from any personal account. Remember that marketing is getting access to a specific audience. Selfies and snapshots about the owner’s personal life will distract the customers. In fact, it is advisable that business owners never appear on the IG page.

Stay Consistent

One of the best ways for a business to succeed on Instagram is brand recognition. If it has already succeeded on other social media sites, it should use similar images and names for the business on IG. That way, it will help grow awareness about the small business. However, if the images and names are too inconsistent, it could sow distrust in the hearts of any potential customers.

Avoid Hard Selling the Small Business

Buyers say that social media has a huge influence on them when they are making purchases. While their friends are their main influence, about 38% say that a brand’s social media presence has sway on them.  Despite that, a business needs to avoid sounding like a used-car salesperson in their small business Instagram advertising. Use visuals that show products without yelling how they are the best in the world. Quality images, on the other hand, allow users to make the right decision without feeling pressured.  One way a business can do this is by using creative photos. Over 65% of customers consider good quality images to be more influential in their purchase decision than any accompanying information. Thus, if a business is going to use Instagram, let the photos do the talking. Any text used ends up sounding salesy.

Focus on Showcasing Solutions Instead of Products

If users are going to develop an interest in a business’ products, it is essential that the photos and videos posted add value to them. Always strive to show the products solving a certain problem instead of simply showing the product. It helps the customers relate to the product. For instance, if the business provides a certain service, stop posting descriptions about the service. Instead, show the service being offered and the results. For example, if it offers dental care, showcase the dental process and post a short video of a procedure. End it with a few snapshots of the perfect teeth after the procedure.

Go Behind the Scenes

Most customers are quite curious about how their product is made. Use Instagram to show photos of the employees preparing the service. It is especially important for brands that deal in environmentally friendly services. Show how the entire process takes place to back up the claim.

Use the Editing Tools Provided by Instagram

Every day, over 70 million photos are posted to Instagram. With so much competition, it is important for a business to utilize every tool in its arsenal to be noticed. The social media site has numerous enhancers that can be used to achieve recognition. However, the business has to stay consistent for purposes of brand recognition. Use intuition to edit an image in a way that customers will like. If the owner cannot make a decision, it has been found that the Mayfair has the biggest impact on Instagram users.

Make Use of Lifestyle Photos

Since it has already been agreed that using Instagram for making direct pitches will not work, a business should focus on adding appeal to the products. The best way to add appeal is with lifestyle photos.

Understanding Lifestyle Photos

These are life-inspired photos that use models set in backgrounds relatable to ordinary life. That way, users are able to imagine how great that classroom would feel if they were seated in it. A recent study found that one of biggest brands in the world used 60% lifestyle photos as opposed to the usual call to action photos. Another competing brand used only 32 percent lifestyle photos. The data revealed that the company with the most lifestyle photos had the most amount of interaction on social media.

Offer Promotions Exclusive Announcements for Followers

Get followers psyched up about products with special offers, bonuses, and other exclusive announcements. Research shows that over 40 percent ( of Instagram users say they would follow a brand that offers them rewards. The promotions can be done using the text overlay feature.

Hire an Instagram Advertising Agency

Most people think that an Instagram advertising agency is the preserve of big businesses. However, what they may not know is that most ad agencies make their money by managing small business accounts. An ad agency is great for anyone as long as it delivers on the promises it makes.

One of the main benefits of hiring an Instagram advertising agency long beach is that it saves the business time. That way, the staff members do not have to spend hours trying to brainstorm ideas for an ad campaign. Another benefit of using an Instagram advertising agency long beach is that it saves time. The business saves money in that it is able to make optimal use of the advertising dollars.

Instagram Advertising Summary

If a business is new to Instagram, the owner might want to spend a few weeks using IG with their personal account. That way, they will understand how the filters and the editing tools

Comments (59)

best male enhancement pills ed natural treatment

cost of viagra vvqgnqmu sildenafil where can i buy viagra

foods for ed nvylmzrb levitra online ed remedies that really work

viagra coupons wtubhasb cheap sildenafil viagra no prescription

tiujana cialis generic cialis online ereifihx cheap cialis

buy real viagra online sqwwdbcl cheap sildenafil generic for viagra

cheapest cialis buy generic cialis online fikjvrlf cialis headaches afterwards

canada viagra pnakuogn buy sildenafil viagra without a doctor prescription usa

thot buy generic viagra rfmh ajht

jndc viagra pill wxoj bwih

nose congested when taking cialis vcjjovmq cialis vs levitra

cialis cost phdohuxt daily use cialis cost

buy medication without an rx buy generic viagra buy sildenafil generic canada buy canadian sildenafil

viagra without doctor prescription buy generic viagra

generic sildenafil viagra 100mg price

cialis coupons 2019 buy cialis

cialis prices 20mg order cialis

medication for ed dysfunction best over the counter ed pills
erectile dysfunction medicines

best ed treatment erectile dysfunction medications
best erection pills

medicine erectile dysfunction what is the best ed pill
buy ed pills

best ed pills at gnc erection pills viagra online
ed meds online

compare ed drugs top rated ed pills
erection pills that work

best ed drug best ed treatment
otc ed pills

non prescription erection pills top ed pills
erection pills that work

online viagra viagra cost per pill

cheap viagra 100mg viagra
is there a generic for viagra

panmycin capsules buy omnicef generic
minocin tablets

stromectol tablets buy suprax generic
nitrofurantoin price

generic nitrofurantoin augmentin for sale
buy noroxin

stromectol online order trimox
vantin price

biaxin online buy augmentin
flagyl generic

ampicillin online omnicef online
zyvox price

cialis price cialis for daily use
where to get cialis sample

is generic cialis safe interactions for cialis
generic names for cialis and viagra

generic cialis no doctor’s prescription generic cialis no doctor’s prescription
cialis prices 20mg

cialis free trial viagra vs cialis vs levitra
warnings for cialis

cialis at a discount price cialis coupons 2019
cheap cialis

generic cialis available generic cialis without prescription
cialis 20 image

taking l-citrulline and cialis together where to get cialis sample
cialis 20mg

liquid cialis coffee with cialis
cialis side effects

cialis 30 day trial coupon п»їcialis
coupon for cialis by manufacturer

samples of cialis liquid cialis source reviews
side effects of cialis

price of cialis cialis ingredient
cialis coupons

nose congested when taking cialis walgreens price for cialis 20mg
cialis cost

5mg cialis cialis professional
what are the side effects of cialis

canadian pharmacy tadalafil – canadian pharmacy tadalafil tadalafil cheap tadalafil

Leave a comment