Search engine optimization (SEO) is one of the many strategic secrets experienced writers employ to help vault their earnings to new heights. When web crawlers can find your article, you earn cash – and while that isn’t what writing is all about, it’s a nice motivator.
Instead of a keyword-littered mess, though, you need to create balance in the body of your article. When it’s done right, search engine optimization is practically unrecognizable – only you and the web crawlers know those keywords are sprinkled throughout your article.
Find the Best Keywords for Search Engine Optimization
Finding the right keywords is easy. What would you use? Experiment with a keyword tool from one of the major search engines to see how many other people are using the same words and phrases you would – you may even find something better!
When you’ve decided what words you’re going to use, it’s time to actually start identifying keywords for search engine optimization. It sounds like a huge process, but it isn’t! If your article is already written, you may have unwittingly included some of those valuable keywords; if not, it only takes a little review to see where they can be inconspicuously inserted. In order for search engine optimization to work, though, you can’t clutter your article with keywords. The search engines appreciate subtlety and will completely disregard your article if it seems as though a keyword bomb has gone off somewhere in the main body.
Tactically, you can’t go wrong if you use your keyword somewhere in the first sentence and then five to seven times throughout the body of your work. Small business search engine optimization is about balance; web crawlers know that people need relevant information to what they’re searching for, not just an explosion of words that encourage advertising.
As an experiment, visit a keyword and type in finance – that’s always a hot topic. You’ll see that some advertisers are paying upwards of $50 when someone clicks on their ad; since those ads are distributed to pages which have relevant content, you’ll be making money when people read your article. You know those keywords are frequently searched because of the amount of money advertisers are willing to pay – so you can’t lose!
Search engine optimization can help you earn more money, so taking a few minutes to research which keywords will fatten your bank account is more than worthwhile. It’s the easiest-to-use marketing tool in your collection, and it’s a shame to let it collect dust. So pour yourself a cup of coffee, open up a browser, call up Google (sorry Yahoo! & Bing) and start hunting to identify new keywords for your search engine optimization campaign.