These days consumers can find what they want online with a few clicks of the keyboard. That’s why it’s so important for businesses to be visible. The purpose of any ad campaign is to drive more potential sales to your website.
Google Ads is an excellent way to do this because it takes most of the work off your hands. However, if you don’t use it properly, it can be costly and demanding. So, here are a few things you need to know about local lead generation using Google Ads.
Google Business Profile
Before you start using Google Ads, you’ll need to set up a Google Business Profile. This is an essential step before you’re allowed to gain access to Google Ads. It doesn’t take long to do- an hour at the most.
You’ll need to fill in details like your business address, business hours, contact details, and the link to your website. The fuller your business profile is, the more visible you’ll become so be sure to add plenty of images and information. Once your profile is finished, you can set up messaging, reviews from customers, and a Google business email address.
Use Google Analytics
If you’re planning on using Google Ads services in Long Beach, you’ll need to be mindful of Google Analytics. If you’re targeting the right audience, they should be visiting your website. Google Analytics can help you to find out who is clicking the link and what they’re doing once they reach your website.
Are they browsing? Are they leaving? Some of the things you can learn through Google Analytics include:
- Pages per session.
- Bounce rate.
- Average session time.
- The number of new sessions.
Knowing this information can help you form a clear picture of what your potential customers are doing when they view your content and products. You’ll be able to see what your customers are engaging with and what could be driving them away.
Your brand should make your business and products immediately recognizable. Google is a great tool for building your brand and setting your business apart from your competitors. A brand campaign will use your brand keywords to highlight your business to potentially interested shoppers.
Using Google means you’ll be rewarded with all of the traffic and it isn’t expensive to run a brand campaign. Other businesses could bid on your branded keywords if you don’t make the most of it so it’s certainly worth looking into.
Choose a Google Ads Agency
Using Google Ads isn’t complicated but it can be time-consuming. When you’re running a business, you may not have the time to figure out Google Analytics or run brand campaigns. That’s where we come in.
At TLG Marketing, we can take all the work off your hands and make sure your business is visible to the audience you’re targeting. We’ll create a local lead generation strategy that suits you and your business so you’re free to do other things. If you’d like to chat about what we can do for you, just give us a call at your convenience.