According to a report issued by eMarketer, advertisers spent a whopping $145 billion on digital marketing in 2014.
Moreover, they forecast that the global digital advertising spend will increase at a rate of roughly 2.5 percent through 2018. If this trend remains constant, digital advertising will surpass 50 percent of all advertising revenue by the year 2022. Digital advertising is an important medium in the current marketing environment. This tool delivers brand messages to consumers at the precise moment they are preparing to buy.
Digital assets rise above the crowded marketing showroom and compete on a level-playing field against other companies and brands with larger name recognition and marketing budgets, and put advertising messages in front receptive audiences that are either directly searching for a particular product or service, or are demographically suited for it.
Consumers Need To Understand Your Marketing & Brand Messages
As a Long beach digital marketing agency, we have seen in the last decade how consumers have grown weary of mass media messages and larger brands and are turning to local retailers and service providers instead. Consequently, governments & companies around the world are restricting the use of unsolicited lead information (spam email, cold calls) that are require a high degree of volume to be successful.
These attitudes and restrictions have stymied access to potential consumer bases and are forcing companies to mine data and build their own targeted lead and marketing lists. Marketers must execute fresh tactics to find new business and that means turning to digital marketing and digital advertising instead. Potential customers still need the solutions brands offer, but they must liberally accept the advertising message. By successfully executing digital campaigns, businesses can gain new consumers through their own volition.
Digital Marketing Provides Results and a Wealth of Information
Return-on-investment is a quantifiable digital marketing metric, and has been something that we have been stressing for years. In the past, marketers waged campaigns that provided little measurable feedback. We refer to this type of advertising as the “shotgun approach”, i.e. firing your message out there in a wide angle, then hoping that it connects with the right audience. Today, the cost of mobilizing these types of marketing techniques is financially crippling and nearly impossible for a small business.
Contemporary marketers add a cost-effective mix of inbound marketing and social media advertising to their advertising toolkit. These mediums allow marketers to measure campaign performance from the time they send an email blast to the time a consumer converts. Digital marketing allows marketers to analyze metrics with in-depth detail. Traditional mass-media cannot provide this data. With in-depth results, brand managers can hone their marketing efforts successfully year-after-year.
Digital Marketing Gives Companies a Better Return on Investment
Marketers can efficiently wage full campaigns with digital marketing. Effectively promoting brands requires engaging multiple media outlets and industry associations. Digital promotional content is easily adapted to various outlets. Marketers can effectively distribute digital assets in a way that is not possible with traditional mediums. In today’s business climate, digital marketing removes barriers that can make many promotional concepts unprofitable. Ultimately, digital marketing is more cost-effective. This allows marketers to execute more campaigns with fewer expenses.
Digital marketing is a wise choice for businesses that want to grow their marketing audience. This emerging trend makes consumers come to the business instead of the business pursuing the consumers. Digital marketing provides in-depth data marketers can use to build their event audience. It does so with cost-efficiency and pin-point accuracy that has never been possible before the medium’s arrival.