According to Amazon web services, over 80% of online shoppers won’t return to a website after a bad user experience. Since your business website can be the face of your brand, having a solid online presence is just as crucial as a tidy storefront. Users nowadays are well-versed in web design and have certain expectations when visiting your website. Having an optimal website design can provide a number of benefits. Some of the most important benefits include:
- Improved user experience
- Increased accessibility
- More credibility with customers
- Better search engine optimization
- Faster load times
- Increased conversions
Overview of user experience
UX design improves user experience by increasing the accessibility, usability, and convenience of user interactions on your site. It is critical to remember that visitors might make split-second judgments based on different design components. Your website is the focal point for your marketing and online sales operations, so all design aspects must work together to deliver a satisfying and beneficial user experience.
Top tips for optimal web design
Designing a website with a satisfying and meaningful user experience can be complex. However, you can do a few things to improve the user experience. Some of the most important tips to boost your website UX include the following:
Keep consistent site pages
Everything must be consistent, including fonts, button styles, design components, header sizes, photo selections, and illustration styles. Guarantee that everything is themed for the design to be consistent throughout your sites. Visitors who see drastic design changes may become confused and lost and perceive your website as amateurish and untrustworthy.
Use white space
White space is among the most important web design elements. For instance, creating white margins around your website content can make your text blocks and images stand out. General spacing can make your website look open and accessible, and adding white spaces, in particular, to your padding texts and titles can significantly boost user attention.
Improve page loading speed
According to research, website users are more likely to abandon a website if it takes over three seconds to load. Website users expect a quick and flawless online experience. The growing popularity of mobile usage has also caused many to expect faster-loading sites. Pages that render in less than two seconds convert faster than those that take longer.
Use appealing calls to action
Website users utilize visual cues to navigate your website. Use bold and active Calls to Action (CTA) to guide users from one content to another. Consider how colors can impact user psychology when designing your CTA buttons. While it may appear insignificant, the color of your CTAs can increase conversions or user experience.
Use high-quality original photos
Many individuals value visual content. Studies show that many online shoppers regard high-quality photos as more important than reviews and ratings when making an online purchase. It is best to avoid using stock and generic photography if you want to achieve a uniquely satisfying user experience. Good website design can also improve the accessibility of a site, making it easier for users with disabilities to use the site. This not only helps to make the site more inclusive, but it can also improve the site’s search engine ranking.
Visitors expect a quick, pleasant, and smooth user experience when they visit your site. So when building yours, ensure to include features that show people where to go, locate what they’re searching for, and execute purchases without any challenges. You can rely on Long Beach Web Design Company for an optimal web design to maximize user experience.