Person Based
Marketing

Person-Based Marketing Services
Person-based Marketing

Because People Make Business Decisions, Not Companies

what is Person Based Marketing? Person based marketing is a highly effective way of bringing in new customers and clients for your business. For a business-to-business (B2B) company, it’s vital that you go about person based marketing the right way.

Let’s take a look into what PBM campaigns are and how it can work for your firm.

Person Based Marketing Campaigns

Person-based marketing seems like account-based marketing on a superficial level, but there are drastic differences between the two. PBM campaigns involve gathering information from multiple sources – both online and offline – and using that information to contact specific people.

Where ABM campaigns take a business-level approach, person-based marketing takes a more specific one. It focuses exclusively on finding the right people to speak to at a specific company, which cuts out a lot of back and forth, saving you and your potential clients a lot of time.

With People based marketing, you enhance your targeting while making sure you are speaking to the most appropriate person possible, something that sounds obvious to most people. If you are trying to sell to a specific business, you will need to talk to whoever oversees purchasing at that business.

PBM campaigns focus exclusively on identifying that person and figuring out the best way to contact them. Taking this approach offers multiple benefits, including:

What’s stopping you from taking advantage of what PBM campaigns offer?
  • Having more in-depth customer profiles
  • Taking the guesswork out of sales and marketing
  • Identifying the most appropriate person to speak with in a firm

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66%

CHANGES IN BUYER BEHAVIOR

The size of buying teams keeps increasing, with 66% of B2B buying teams comprising more than six people.
80%

SHARED VISION

>80% of B2B buying decisions have more than three buying group members
Source: Forrester benchmark data; Forrester’s 2020 B2B Buying Survey

The TLG Person based marketing approach

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IDENTIFY
ACCOUNTS

CONDUCT
RESEARCH

DEVELOP
CAPAIGNS

EXECUTE
CAMPAIGNS

MEASURE
CAMPAIGNS

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Start your pbm campaign today with tlg marketing

Check out our sample summary campaign performance.
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Identified Impressions
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Clicks
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Reach
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Buying Group Reach
Person-based Marketing

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Servicing some of the most innovative companies around the globe.
Anthelion Helicopters
Long Beach Water Department
SCAN Health Plan
Solar
USO
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At TLG Marketing, we believe in taking a customized, tailored, and quantifiable approach to digital marketing. We would love to discuss how our data-driven approach can get you the results that you and your business deserve. Please view our calendar below to schedule an appointment that works for you, and we look forward to talking soon!
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