Account Based
Marketing

Account based Marketing

Increase b2b leads 20x with abm campaigns managed by TLG Marketing

Account-based marketing is an effective way of drawing in new customers and clients for your business. As a business-to-business (B2B) company, it is essential that you go about this the right way.

Let’s dive into what ABM campaigns are and how they can help your firm. After all, what is stopping you from taking advantage of what an ABM campaign can offer?

Account Based Marketing

Account-based marketing leverages your sales and marketing teams, getting them to work together and streamline your sales process. This approach leverages an extensive amount of information to turn best-fit accounts into customers and especially repeat business. This is in stark contrast to the traditional sales and marketing funnel, which typically takes a scattershot approach to identifying, targeting, and converting these accounts.

The conventional method wastes a lot of time, effort, and money on clients that will not be a good fit for your business. It also focuses on generating an extensive number of leads before forcing them down the sales funnel, hoping to convert them into customers. It doesn’t consider if they are the best fit for you, or vice versa.

No entrepreneur wants bad leads, so why let it happen? With ABM campaigns, you avoid all of these issues. Account-based marketing flips the conventional approach on its head. Instead of using an inbound approach – where you advertise, and hope clients will reach out – it focuses on an outbound strategy.

By focusing on potential clients – or accounts – that are the best fit for your company, it narrows down the companies you want to contact into something manageable. These are chosen based on how appropriate they are for your company, while maximizing the potential return on investment.

An ABM campaign increases your chances of success by focusing solely on accounts you will provide value to and taking a more personalized and targeted approach.

THE TLG ABM APPROACH

IDENTIFY
ACCOUNTS

CONDUCT
RESEARCH

DEVELOP
CAPAIGNS

EXECUTE
CAMPAIGNS

MEASURE
CAMPAIGNS

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Account Based Marketing with TLG and how your campaign can perform

Check out our sample summary campaign performance.
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Frequently Asked Questions

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At TLG Marketing, we put our money where our mouth is. We guarantee page one Google rankings in 90-days! if we do not hit a target , we will work for free until we do hit those targets. AKA if we do not hit our mark, you will not pay a single dime until we do.

Things we can do for you

Check out our service offerings be to see how we can help you increase your bottom-line and meet your marketing goals.

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Book an Appointment

At TLG Marketing, we believe in taking a customized, tailored, and quantifiable approach to digital marketing. We would love to discuss how our data-driven approach can get you the results that you and your business deserve. Please view our calendar below to schedule an appointment that works for you, and we look forward to talking soon!
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