Person Based
Marketing

Person-based Marketing

Because People Make Business Decisions, Not Companies

Person-based marketing is a highly effective way of bringing in new customers and clients for your business. For a business-to-business (B2B) company, it’s vital that you go about person based marketing the right way.

Let’s take a look into what PBM campaigns are and how it can work for your firm.

Person Based Marketing Campaigns

Person-based marketing seems like account-based marketing on a superficial level, but there are drastic differences between the two. PBM campaigns involve gathering information from multiple sources – both online and offline – and using that information to contact specific people.

Where ABM campaigns take a business-level approach, person-based marketing takes a more specific one. It focuses exclusively on finding the right people to speak to at a specific company, which cuts out a lot of back and forth, saving you and your potential clients a lot of time.

With PBM, you enhance your targeting while making sure you are speaking to the most appropriate person possible, something that sounds obvious to most people. If you are trying to sell to a specific business, you will need to talk to whoever oversees purchasing at that business.

PBM campaigns focus exclusively on identifying that person and figuring out the best way to contact them. Taking this approach offers multiple benefits, including:

The TLG Person based marketing approach

IDENTIFY
ACCOUNTS

CONDUCT
RESEARCH

DEVELOP
CAPAIGNS

EXECUTE
CAMPAIGNS

MEASURE
CAMPAIGNS

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Start your pbm campaign today with tlg marketing

Check out our sample summary campaign performance.
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Buying Group Reach

Frequently Asked Questions

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