Social media that keeps your business visible
We plan, create and publish content for your social channels, manage comments and messages, and report which posts and platforms bring inquiries.
- A content calendar you approve in advance
- Graphics designed in-house for each platform
- Reports linking social activity to inquiries
// Free proposal
Your free social media proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Social media marketing is planning, creating and publishing content on platforms such as LinkedIn, Facebook, Instagram, X and TikTok to build trust and bring in inquiries. TLG Marketing runs your channels for you: we plan a content calendar, design the posts, publish on schedule, handle comments and messages, and report what each platform contributes.
Why an active presence matters
Before customers call, many check your social pages to see whether you are real, current and responsive. A feed that went quiet long ago raises doubts that your website and reviews then have to overcome. Steady posting settles that question and gives existing followers reasons to come back and refer others. For B2B companies, LinkedIn also shapes how prospects and job candidates see you, often before a first meeting.
What social media management includes
- Profile setup. Bios, links, cover images and contact details brought up to date on every channel.
- Strategy and calendar. Platforms chosen for your audience, with themes, post types and a schedule agreed before anything goes live.
- Content creation. Posts written for each platform and graphics produced by our designers to match your brand identity.
- Community management. A dedicated social media manager publishes on schedule and answers comments and messages in your voice.
- Platform-specific content. Expertise-led posts on LinkedIn, visual stories on Instagram, timely updates on X and short-form video ideas for TikTok.
- Reporting. Reach, engagement, profile visits and the inquiries that came from social, reviewed with you to plan the next month.
Where social fits with your other marketing
Social channels are part of how customers judge your reputation, together with your Google Business Profile and reviews. When organic reach falls short, Facebook and Instagram ads put your strongest posts in front of new audiences. Posts that link to useful pages on your website give followers a direct route to enquire. We have managed social media for businesses in technology, manufacturing, healthcare, professional services and real estate.
Choose support for the channels that matter
Each channel needs a clear role in your marketing. Explore LinkedIn management for company expertise and business conversations, Instagram management for visual content, or Facebook management for an active business presence. We also offer TikTok, X and YouTube channel management.
What to agree in your social media plan
Define the number of channels, posting schedule, content formats and review process before comparing costs. A package of static graphics involves different work from filming and editing original video. Also confirm who supplies photos and footage, how comments and messages are handled, and when customer-service questions need your team’s attention.
Keep the content-production budget separate from money used to promote posts or run ads. If new or inconsistent profiles are the main issue, social media setup can establish the starting point. Influencer marketing is a separate option when a relevant creator can introduce your business to the right audience.
Measure what happens after engagement
Reach and reactions show whether content gets attention. Website visits, relevant messages and recorded inquiries help show what that attention produces. Compare content formats over time and record the changes made, rather than judging a whole strategy by one unusually popular post.
Plan your social media budget
Use our social media management cost guide to compare content production, monthly management, advertising spend and the details a proposal should include.
// How it works
From content plan to an active social presence
Choose the channels
Review your audience, existing profiles and the role each channel should play.
Plan and create
Build the calendar and prepare platform-specific copy and creative for review.
Publish and respond
Publish agreed content and manage comments and messages within the chosen scope.
Review and adjust
Use engagement, website visits and inquiries to improve the next content cycle.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
A coordinated approach to social media
Build the plan around the channels, content formats and level of support your business needs.
Profile setup
Current bios, links, images and contact information.
Content calendar
Topics, formats and publishing dates planned in advance.
Copy and graphics
Posts and visual assets adapted to the selected platforms.
Community management
Comments and messages handled with a clear escalation path.
Video planning
Ideas and formats matched to available footage and production scope.
Social reporting
Attention, engagement and recorded inquiries reviewed together.
// Questions
Social media: common questions
Which social platforms should my business be on?
The ones your customers use and that you can keep active. B2B companies tend to get more from LinkedIn, while consumer and local businesses focus on Facebook and Instagram, with TikTok for younger audiences. We recommend a short list over a thin presence everywhere.
Is organic social enough, or do we need ads?
Organic posting builds trust with people who already follow you, but most platforms limit how far unpaid posts travel. When you need new leads from social, we add paid campaigns through our Facebook advertising service.
Can we still post ourselves?
Yes. Many owners like sharing behind-the-scenes moments personally. We plan around your posts so the feed stays consistent, and can give your team simple guidelines and templates.
Does social media management include filming videos?
Confirm production requirements in the scope. Planning posts, editing supplied footage and arranging an original shoot involve different work. We can discuss video production alongside the publishing plan so the content calendar matches the assets available.
What affects social media management costs?
The number of platforms, frequency of posts, mix of graphics and video, amount of community management and reporting needs all affect scope. Advertising spend and creator partnerships should be identified separately so you can compare proposals fairly.
// Start here
Ready for a more useful social presence?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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