A LinkedIn presence that earns B2B credibility

LinkedIn management is the regular work of running your company Page and supporting your leaders’ profiles on LinkedIn. TLG Marketing writes and designs posts, drafts articles and newsletters, keeps your Page details current, answers comments, and reports how LinkedIn activity brings website visits, inquiries and candidate interest to your business.

Why LinkedIn suits B2B companies

LinkedIn is where professionals look up suppliers, partners and employers, so it matters most for B2B firms, professional services, technology companies, manufacturers and anyone hiring skilled staff. Buyers researching a large purchase often check a vendor’s Page and its leadership before agreeing to a call. A Page that went quiet long ago, or leaders with empty profiles, can quietly cost you a place on the shortlist.

What we manage on LinkedIn

• Company Page. Tagline, About section, specialties, banner and featured content kept accurate, with Showcase Pages for distinct product lines where useful.
• Content calendar. Industry insight, project stories, company news and team updates, written in your voice and approved before publishing.
• Executive posts. Drafts for founders and senior staff to publish under their own names, based on short interviews with them.
• Newsletters and documents. LinkedIn newsletters, articles and document posts that turn your expertise into something worth saving.
• Engagement. Replies to comments on your posts, plus considered comments on posts from prospects, partners and industry voices.
• Employee sharing. Simple guidance so staff can share company posts and add their own perspective.

Connecting LinkedIn activity to pipeline

Content earns attention, and inquiries need a next step. Posts with links send readers to a relevant page with tracking, the Page’s button points to your contact or demo page, and each month we report followers, engagement, website visits and form submissions from LinkedIn. When you want to approach specific buyers directly, LinkedIn lead generation adds personal outreach, and for a fixed list of target companies our account-based marketing coordinates ads and content around them.