What Exactly Does a PPC Agency Do

What Exactly Does a PPC Agency Do

PPC stands for pay-per-click and the job of a PPC agency is to oversee the paid advertising of a marketing campaign. A PPC agency is responsible for getting the right advertisements in front of the right people to drive traffic and sales to business websites. This is usually done on a set budget so businesses are not paying more than they want to for their marketing.

It’s also the job of an agency to view analytics and look at the results of a campaign. This will tell them what’s working and what needs to be changed. Here’s what you can expect when you hire a digital marketing agency.Campaign Set Up

The first thing an agency will do is set up your PPC campaign. This will involve planning a strategy, designing ads, and putting conversion tracking in place. Your chosen agency will need to understand your business, your target audience, and your business goals.

Some of the things involved in the setup process include:

  • Keywords
  • Location targeting
  • Audience and demographic targeting
  • Budget
  • Conversion tracking

Regular Reports

Regular reports are an essential part of what a PPC agency does. These reports will include information on the campaign and how it is working towards meeting your business goals. You may see graphs or charts in reports that demonstrate how the campaign is working in an understandable way.

The type of report and analysis you get will depend on your agency and what you ask to see. Your agency can give you simple metrics as a report or you can receive a more in depth report that will help you understand how to move forward in many aspects of your business.


Arguably the most important aspect of what a PPC agency does is optimization. This is the process of consistently tweaking the campaign to optimize it for the best results. An agency will tweak the campaign based on the data collected and make changes according to the goals of the client.

Digital marketing is an ever-evolving business so every PPC agency needs to keep abreast of new and innovative ways of working. For example, if something about Google Ads changes, an agency has to be aware of it or the campaigns they’re running for their clients could run dry and any efforts to optimize them will be in vain.

Finding The Right Agency

The agency you use for your business advertising should be knowledgeable, transparent, and proactive when it comes to working on your campaign. Hiring an agency for your campaign can mean you’re free to work on other things. In the long term, using a PPC agency can be highly cost-effective.

At TLG Marketing, our Long Beach PPC agency is ready and waiting to help you improve your campaign. We have a wealth of experience and expertise that serve all our clients in reaching their business goals. If you would like to talk about creating a PPC campaign with us, get in touch today.

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