Automotive marketing built for showroom and service traffic
We help dealerships, repair shops and automotive brands reach drivers while they compare vehicles and service options, then track which calls and forms become sales.
- Inventory and service pages built for local searches
- Offer ads written with disclosure rules in mind
- Calls and forms tracked to the sale
// Free proposal
Your free automotive marketing proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Automotive digital marketing helps dealerships, repair and collision shops, and parts and accessory brands reach drivers while they research a purchase or a repair. TLG Marketing builds inventory and service pages, manages your Google Business Profile and reviews, runs search and social ads, and tracks calls, chats and forms back to the campaign that produced them.
How drivers pick a dealer or shop
Most vehicle shoppers do their homework online before they visit. They narrow down a make and model, compare prices across nearby dealers, read reviews of the sales and service departments, and often call with a question or two before driving over. Service customers move faster. A warning light comes on, they search for a shop nearby, check its rating and call whoever picks up first. In both cases, the business that appears in local results with accurate hours, honest reviews and a clear phone number tends to get the visit.
Channels that work for automotive businesses
- Local search. Map listings and location pages for each rooftop and service center, built through our local SEO process.
- Paid search. Google Ads campaigns for models, trims, service specials and parts, structured so spend follows the inventory you need to move.
- Social and video. Walkarounds, new arrivals and maintenance tips on Facebook, Instagram and YouTube, plus retargeting for people who viewed a vehicle.
- Reviews. A steady routine for requesting and answering reviews, run through our Google Business Profile management.
Advertising rules and manufacturer guidelines
Vehicle advertising gets regulatory attention. Federal truth-in-advertising, lending and leasing rules, along with state dealer laws, generally govern how prices, fees, payments and incentives appear, and mentioning a monthly payment can trigger extra disclosures. Franchise dealers also work within manufacturer brand and co-op guidelines. Your dealer principal or compliance contact signs off on every offer, and we keep the approved wording and disclaimers attached to each ad.
What TLG does for automotive clients
Our developers and designers build fast inventory and service pages, connect your inventory feed and booking tools, and set up call tracking so you can compare cost per lead across channels and stores. Reports show which campaigns brought in test drives, service appointments and parts orders. TLG’s portfolio includes work for Rezvani.
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Automotive marketing: common questions
Do you work with dealerships that follow manufacturer co-op guidelines?
Yes. Many franchise dealers receive co-op funds, and those programs set rules on logos, wording and approved media. We build campaigns to the guidelines you share with us and keep copies of the ads and invoices you need when you submit a claim.
Can you market repair shops and parts businesses as well as dealers?
Yes. Repair and collision shops depend on map results, reviews and quick answers on the phone, while parts and accessory brands often sell online and need product pages and shopping ads. We plan each one around how its customers buy.
How do you handle vehicle prices and financing offers in ads?
Advertised prices, payments and lease terms usually carry disclosure requirements under federal rules and state dealer laws. We write offers conservatively, include the terms you supply, and have your manager or compliance contact approve each one before launch.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready for marketing that brings leads?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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