Education marketing that fills your next cohort

Education marketing helps colleges, career and trade schools, private K-12 schools and online programs attract qualified prospective students and turn their interest into applications. TLG Marketing builds program pages, runs search and social campaigns timed to your enrollment cycle, sets up inquiry follow-up by email and text, and reports on inquiries, applications and starts by channel.

How students and families choose a school

Choosing a program is a long, personal decision often shared with parents, spouses or employers. Prospective students compare cost, schedule, location, accreditation and what graduates go on to do. They read reviews, watch student videos, attend virtual or campus events, and frequently inquire at several schools at once. The school that answers quickly and clearly, then stays in touch through each deadline, usually remains on the short list.

Channels that drive enrollment

• Program search. A page for every program, certificate and campus, written around the terms prospective students use, with tuition, schedule and admissions steps spelled out.
• Paid search and social. Google Ads for high-intent program searches, plus Facebook, Instagram, YouTube and TikTok for awareness and event registrations.
• Inquiry nurturing. Automated email and text sequences that guide applicants through visits, financial aid steps and deadlines.
• Student stories. Video and written profiles produced with students who have agreed to take part.

Rules that shape education marketing

Schools that take part in federal student aid programs face rules on misrepresentation and recruiting practices, which affect how you describe job placement, earnings, transfer credit and accreditation. Student records are protected by FERPA, sites aimed at children under 13 fall under COPPA, and calling or texting inquiries depends on the consent language in your forms. Your compliance office or counsel decides how those rules apply. We write carefully, cite only outcome data you supply, and build forms and tracking that follow their direction.

What TLG delivers for schools

Program pages, landing pages, ads and CRM connections are planned and built by the same people, so they work together from launch. You see cost per inquiry and per application by program, which helps admissions put budget where enrollment is needed most.