Manufacturing marketing that fills your RFQ inbox
We help manufacturers reach engineers, buyers and distributors with capability pages, B2B search, trade show campaigns and automation that moves RFQs to sales quickly.
- Capability and product pages engineers can use
- RFQs routed to sales with source attached
- Trade show and distributor campaigns
// Free proposal
Your free manufacturing marketing proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Manufacturing digital marketing helps OEMs, contract manufacturers, fabricators and industrial suppliers reach the engineers and buyers who specify and purchase their products. TLG Marketing builds capability and product pages, runs B2B search, LinkedIn and trade show campaigns, connects RFQ forms to your CRM, and reports on which channels produce qualified quote requests.
How industrial buyers choose a supplier
An engineer looking for a part or process searches for specifications, materials and tolerances, often long before purchasing gets involved. Buyers then compare suppliers on capacity, quality certifications, lead times, location and how easily they can request a quote. Many vet a new vendor by checking the website, downloading a line card or CAD file, and asking a few technical questions. Plants that answer those questions online make the shortlist, and plants with a brochure site often never hear about the opportunity.
Channels that reach engineers and buyers
- Technical search. Pages for each process, material, product family and industry served, built on our B2B SEO approach.
- Account-based campaigns. Ads and outreach aimed at target OEMs and plants through account-based marketing.
- Trade shows and publications. Pre-show invitations, booth landing pages and follow-up sequences, plus articles for industry journals.
- Automation. RFQ routing, follow-up and CRM updates handled through marketing and sales automation.
Claims and controls to handle with care
Several common manufacturing claims are regulated. Origin labels such as Made in USA follow strict federal standards, environmental claims fall under FTC guidance, and references to safety listings or quality certifications must match what you actually hold. Export-controlled products limit what technical detail can appear online and whom campaigns can target. We draft conservatively and have your quality and compliance staff confirm each claim.
What TLG delivers
Our team handles strategy, writing, web development and design, including branding and logo work for new divisions and online stores for parts or replacement products. TLG’s manufacturing clients include Fralock and Wiley X.
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Manufacturing marketing: common questions
Can you market products covered by export controls?
Yes, within limits your export compliance team sets. Controlled technical data generally can’t be published openly, so we describe capabilities at a level they approve and keep detailed specifications behind a qualified request process.
How do you avoid conflict with our distributors?
We map which products, regions and customers belong to distributors before campaigns start, and route inquiries according to your channel rules. Campaigns can also send buyers to a dealer locator or support co-op programs for your partners.
Can you connect our website to our CRM or ERP?
We connect forms, RFQ uploads and chat to common CRMs and set up automated routing and follow-up. ERP connections depend on the system, so we scope them after reviewing what yours supports.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready for marketing that brings leads?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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