Roofing marketing that turns inspections into signed contracts

Roofing marketing helps roofing contractors win the inspections, estimates and signed contracts behind a purchase most homeowners make rarely and worry about a lot. TLG Marketing builds project galleries and service-area pages, runs Local Services Ads and search campaigns on a storm-season plan, manages reviews, and follows each lead from the first call to the signed contract.

What homeowners weigh before hiring a roofer

A new roof is expensive, infrequent and hard for a homeowner to judge, since few people can inspect the work themselves. So they look for evidence: license status, time in business, reviews that mention their roof type, photos of jobs nearby and a clear written estimate. Many have heard stories about storm chasers and door-to-door crews, which makes a local track record more persuasive than a discount. Leak calls are the exception. When water comes through a ceiling, the roofer who answers and books an inspection first is best placed to win the repair, and the replacement conversation that may follow.

Campaigns and pages TLG builds for roofers

• Project galleries. Before-and-after photos and short video walkthroughs grouped by tile, shingle, metal and low-slope roofs, tagged by neighborhood.
• Storm and leak campaigns. Google Ads and Local Services Ads with repair messaging written in advance and turned up when wind, hail or the first heavy rain of the season arrives.
• Replacement pages. Pages that explain materials, warranties, project steps and financing, so homeowners reach the estimate already informed.
• Review routine. Requests timed after final inspection and cleanup, with replies that thank customers and handle complaints calmly, through our Google Business Profile management.
• Neighborhood follow-up. Mailers to homes near completed jobs, where yard signs and your crews have already made the name familiar.

Tracking and advertising rules

Roofing sales can take weeks, so reports focus on inspections booked, estimates delivered and contracts signed instead of raw lead counts. Meta lists housing repairs within its housing ad category, which limits age and ZIP code targeting, so Facebook and Instagram campaigns use broad areas and strong creative. In California, CSLB rules require your license number on advertising and bar contractors from advertising work outside their license classification. We write within those limits and send every claim to you before it runs.