Ecommerce SEO that turns product searches into sales
Get your categories and products in front of shoppers who are searching to buy, and rely less on paid ads for every order.
- Category pages built to rank for buying searches
- Product schema and Google free listings set up
- Organic revenue reported by landing page
// Free proposal
Your free ecommerce SEO proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Ecommerce SEO gets an online store’s category and product pages ranking for the searches shoppers make when they’re ready to buy. TLG Marketing fixes how your catalog is structured and crawled, rewrites the pages that matter, adds product schema and Google free listings, and reports organic revenue by landing page so you can see what SEO is earning.
When a store needs ecommerce SEO
Most stores reach a point where paid ads bring in nearly every sale, and the margin on each order depends on what the click cost. Organic search keeps working after you stop paying for clicks, but stores rarely rank by accident. Common signs you need help:
- Category pages with no text. A grid of products with no copy gives Google little reason to rank the page for “men’s trail running shoes”.
- Thousands of filter URLs. Size, color and price filters can create endless near-duplicate pages that soak up crawl attention.
- Copied product descriptions. Manufacturer text that also appears on every other store selling the same line.
- No view of which pages sell. Analytics that show visits but not revenue by landing page.
What we do for your store
We start with keyword research across your catalog and assign each search to the right page: broad terms to categories, specific models to products, and questions to buying guides. Then we restructure navigation and internal links so your best categories sit close to the homepage, control which filter combinations can be indexed, write category copy and product descriptions, and add product schema so prices and availability can show in search results. We also connect your product feed to Google Merchant Center for free listings in Google Shopping.
Our developers make the template changes, speed fixes and redirects themselves, so nothing stalls while waiting on an outside contractor.
Platform-specific help
Each platform has its own limits, so we offer dedicated Shopify SEO, BigCommerce SEO and Etsy SEO services. If your storefront is slow, our page speed optimization work comes first. B2B stores that take quote requests get lead tracking alongside revenue, so every sale and inquiry from search is counted.
// How it works
From audit to leads in four steps
Audit & research
We audit your site’s technical health, content and links, and research the searches your buyers actually make.
Roadmap
You get a prioritized plan: what to fix, which pages to create, and which searches to win first.
Build & optimize
Our developers fix technical issues, we improve and create pages, and we earn links from relevant, reputable sites.
Report & refine
Regular reports on rankings, traffic and leads, and changes based on what the numbers show.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything SEO needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Technical SEO
Speed, crawlability, indexing, structured data and fixes in the code itself.
Keyword research
Searches mapped to pages by intent, so each page targets buyers, not browsers.
On-page optimization
Titles, headings, copy and internal links tuned for the searches that matter.
Content
Service pages, location pages and articles written for people first.
Link building
Mentions and links from relevant, reputable sites in your industry and area.
Local SEO
Google Business Profile, reviews and listings for map-pack visibility.
// Questions
Ecommerce SEO: common questions
Should every product variant have its own page?
Usually not. Sizes and colors of the same item normally belong on one product page so they don’t compete with each other in search. A variant earns its own page only when people search for it separately, such as a specific model or edition.
What happens to SEO when a product sells out?
It depends on whether the item is coming back. Temporarily out-of-stock products should stay live with a back-in-stock option, while discontinued products are redirected to the closest replacement or category so the page’s search value isn’t thrown away.
Do you write product descriptions?
Yes, starting with the products that matter most. Manufacturer descriptions appear on every store that carries the same item, so we rewrite copy for your best sellers and highest-margin lines first, then work through the rest of the catalog.
How long does SEO take to work?
Most sites see movement within three to six months; competitive searches take longer. Your roadmap sets expectations search by search, so you know what to expect and when.
How much do SEO services cost?
It depends on how competitive your market is and how much work your site needs. Tell us your monthly budget on the form and we’ll show you what it can realistically achieve.
Will you work on my existing website?
Yes. We work on WordPress, ecommerce platforms and custom-built sites. If the site itself is holding you back, our developers can fix it or rebuild it.
What do you need from me to get started?
Access to your website, Google Search Console and Google Analytics, and a 30-minute call about your customers, services and goals.
// Start here
Ready to turn searches into leads?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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