Facebook ads that reach buyers before they search
We plan, design and run Facebook and Instagram campaigns for the audiences you want, then track which ads produce leads and what each one costs.
- Ad images and copy from in-house designers
- Lead forms connected to your inbox or CRM
- Cost per lead reported for every ad set
// Free proposal
Your free Facebook ads proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Facebook advertising puts your business in front of people on Facebook and Instagram, chosen by location, interests, behavior and whether they have visited your website. TLG Marketing plans the campaign, designs the ads, sets up lead forms and the Meta pixel, and manages the budget around the cost of each lead you receive.
When Facebook ads make sense
Facebook and Instagram reach people before they start searching. That suits offers people respond to on sight: a fitness studio’s intro class, a seasonal home service promotion, a clinic opening a new location, or a reminder to people who visited your site and left. If customers only look for you when something breaks, Google Ads will usually catch them at a better moment. Local businesses can target a radius around their location, while companies that sell online can reach buyers nationwide.
What our team handles
- Audience planning. Location, interest and demographic targeting, plus custom audiences from your site visitors and customer lists and lookalike audiences built from them.
- Ad creative. Images, carousels and copy from our designers and writers, with several versions running so the weaker ones can be retired.
- Lead capture. Instant forms inside Facebook or dedicated landing pages, connected to your inbox or CRM through automated follow-up so new leads hear back fast.
- Retargeting. Ads shown to people who visited key pages or started a form without finishing, reminding them to come back and enquire.
- Pixel and conversion setup. The Meta pixel and conversion events, so the platform optimizes toward inquiries instead of likes.
Measuring what each lead costs
Reach and likes are cheap to buy and say little about sales. Our reports show leads, cost per lead and, when you share sales data, which leads became customers. Ad sets that spend without producing inquiries are paused, and their budget moves to the audiences and ads that do.
The messages that perform best in ads also feed your social media marketing, so organic posts benefit from what paid campaigns have already tested.
// How it works
How we turn ad spend into leads
Audit & tracking
We review any existing ad accounts and set up call, form and Google Analytics 4 tracking before new budget is spent.
Plan & build
We choose keywords and audiences, write the ads and build landing pages designed to turn clicks into calls and inquiries.
Launch & watch
Campaigns go live while we monitor search terms, audiences and early cost per lead closely.
Optimize & report
Each month we move budget toward what produces leads, cut what doesn’t, and report spend, leads and cost per lead.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything paid ads needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Conversion tracking
Calls, form submissions and bookings counted in Google Ads, Meta and Google Analytics 4.
Keyword & audience research
Searches and audiences chosen for buying intent, with negative keywords to block wasted clicks.
Ad copy & creative
Text ads, images and carousels written and designed by our in-house team.
Landing pages
Fast, focused pages built by our developers around each campaign’s offer.
Bid & budget management
Ongoing changes to bids, budgets and targeting based on cost per lead.
Lead reporting
Monthly reports on spend, leads and cost per lead for every campaign.
// Questions
Facebook ads: common questions
Should we use Facebook lead forms or send people to our website?
Instant forms inside Facebook are quicker to fill in, so they often collect more inquiries, some of them less committed. A landing page asks more of the visitor and can filter for intent. We often test both and compare the cost of a qualified lead.
Do Facebook ads work for B2B companies?
They can, especially for reaching business owners and for retargeting people who have visited your site. When you need specific job titles at specific companies, LinkedIn outreach or person-based campaigns are usually a closer fit.
Who creates the ad images and copy?
Our designers create the visuals and our team writes the copy, sized for each Facebook and Instagram placement. We replace creative when performance starts to slip, because audiences tire of seeing the same ad.
How much should we spend on ads?
It depends on your market, the competition for your keywords and how many leads you need. Tell us your budget on the form and we’ll show you what it can realistically achieve.
How soon will ads bring in leads?
Ads can start showing within days of launch, once the platforms approve them. The first weeks are a learning period, and most accounts need two to three months of data before cost per lead is stable enough to judge.
Can you take over our existing ad account?
Yes. We start with an audit of your current campaigns and tracking, keep what works and fix what doesn’t. Your account history stays intact, which helps the platforms’ automated bidding.
What do you need from us to get started?
Access to your Google Ads or Meta ad account and Google Analytics, plus a 30-minute call about your services, your customers and what a good lead is worth to you.
// Start here
Want to know what your leads cost?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// More from TLG
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