Plumbing marketing for the calls that can’t wait
We help plumbing companies answer urgent searches first, fill quiet days with water heater, repipe and sewer work, and see which calls became paid jobs.
- Ads that run only when someone answers
- Separate pages for emergency and planned jobs
- Call grading that separates booked jobs from waste
// Free proposal
Your free plumbing marketing proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Plumbing marketing puts your company in front of people with a leak, a clog or a cold shower at the moment they search, then fills quieter days with planned work. TLG Marketing manages Local Services Ads, Google Ads and your Google Business Profile, builds job-type and service-area pages, and grades every call so you know which ads produce paid jobs.
Why speed wins plumbing jobs
Many plumbing searches start with a problem that gets worse by the minute: water on the floor, a backed-up sewer line, a water heater that quit. Those customers rarely shop around for long. They tap the first listing that looks trustworthy and hire whoever picks up and gives an arrival window. That makes answering the phone part of your marketing, because ad spend is lost when calls ring out, sit on hold or land in a voicemail nobody checks until morning.
Planned work behaves differently. Repiping an older house, switching to a tankless water heater, replacing a sewer line by trenchless methods or roughing in a remodel are jobs people research, comparing reviews and asking for quotes. These bigger tickets keep crews working between emergencies.
What TLG builds for plumbing companies
- Local Services Ads. Profile, job types and ZIP codes chosen to match where your trucks can reach, with leads routed to whoever is on call. Google began moving these ads into regular Google Ads accounts in August 2026, starting with trades such as plumbing, and we manage both from one place.
- Search ads by job. Google Ads campaigns that keep emergency terms apart from water heater, repipe and sewer searches, each sent to its own landing page.
- Job-type and city pages. Pages for drain cleaning, leak detection, water heaters and sewer repair, plus city pages with photos from real jobs, built through our local SEO process.
- Reviews that describe the fix. Requests that ask customers to mention the problem you solved, which gives future customers specifics to read.
- Missed-call follow-up. An automatic text to anyone whose call went unanswered, so the job is not lost to the next listing.
Seasons, trucks and licensing
Demand moves with the weather and the calendar. Freezes split pipes in colder regions, heavy rain backs up sewer laterals, and holiday cooking sends grease down kitchen sinks, so we prepare ads and pages before each spike arrives. Your trucks advertise too. In California, the Contractors State License Board requires C-36 plumbing contractors to show the business name, address and license number on both sides of each commercial vehicle, and that license number belongs on your website and ads as well.
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Plumbing marketing: common questions
Should our ads run overnight if we offer 24-hour service?
Only if a person actually answers. A burst pipe at 2am goes to the next listing when the call rolls to voicemail, so we match ad schedules to your on-call coverage or answering service and pause campaigns when nobody can dispatch.
How do you tell real plumbing leads from spam and sales calls?
Calls come through tracking numbers, recorded with proper caller notice, and each one is graded as a booked job, quote request, existing customer, wrong service or spam. The grades show which keywords and ads bring paying work, and we cut the ones that mostly attract solicitors.
Do you market commercial plumbing as well as residential?
Yes. Restaurants, property managers and facility teams want quick response, clear invoicing and one vendor for many sites, so they buy differently from homeowners. We build separate pages and campaigns for service agreements, backflow testing and grease trap work.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready for marketing that brings leads?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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