Healthcare marketing that brings in new patients

Healthcare digital marketing helps medical practices, clinics, hospital systems and health plans reach patients and members at the moment they are choosing care. TLG Marketing combines search, paid campaigns, review management and patient-friendly websites, and plans tracking with your compliance team so appointment requests can be measured without sending protected health information to ad platforms.

How patients and members choose care

Patients start with practical filters: whether the provider takes their insurance, how soon they can be seen and how far they have to drive. Then they read reviews and look at the physician’s background. Referrals from primary care doctors still steer many specialty visits, so referring offices need easy access to your information as well. Health plan members compare benefits, networks and costs during enrollment periods, often with a family member helping them decide.

Channels that reach patients

• Search and maps. Service, provider and location pages through our healthcare SEO work, with every location’s listing kept accurate.
• Paid search. Google Ads for services patients book directly, such as urgent care, imaging, physical therapy or elective procedures, within Google’s healthcare ad policies.
• Reviews. A review request routine and reply guidelines that protect patient privacy, managed through our Google Business Profile service.
• Email and social. Health education, seasonal reminders and community news for existing patients and members.

Privacy and advertising rules

HIPAA, federal guidance on web tracking technologies and state health privacy laws all shape how pixels, analytics and forms behave on pages patients use. Ad platforms limit targeting based on health conditions, Medicare plans follow federal marketing guidelines, and some treatments carry extra advertising restrictions. Your compliance team or counsel sets the policy. We build campaigns, consent flows and tracking to match it, and nothing launches without their sign-off.

What TLG delivers

We plan, write, design and build everything from new patient landing pages to appointment forms and call tracking that keeps sensitive details out of marketing tools. Reports break down appointment requests and calls by service line and location. SCAN Health Plan is among the organizations TLG has worked with.