SaaS marketing measured in pipeline
We help software companies attract trial users and demo requests through search, LinkedIn, paid campaigns and lifecycle email, and measure each channel against pipeline.
- Channel mix matched to self-serve or sales-led
- Lifecycle email for trial users and accounts
- Attribution from first click to closed deal
// Free proposal
Your free SaaS marketing proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
SaaS marketing helps software companies attract the right users and turn them into paying customers, whether they sell through free trials, demos or both. TLG Marketing plans the channel mix, builds landing pages and product content, runs search, LinkedIn and paid campaigns, sets up lifecycle email, and ties every channel to trial starts, demos and pipeline in your CRM.
How software buyers evaluate vendors
Software buying is a research process with several people involved. A user runs into a problem and looks for tools, a team lead checks integrations and pricing, and finance or IT reviews security, contracts and data handling before anyone signs. Buyers lean on peer opinions, review sites and hands-on trials, and often compare a short list of products side by side. Your marketing has to serve each of those readers, with honest product detail at every step.
Channels that grow SaaS revenue
- Search. Use-case, integration and comparison content built by our SaaS SEO team.
- LinkedIn and paid social. Ads by job title, company size and industry, plus retargeting for visitors who viewed pricing or documentation.
- Account-based campaigns. Coordinated ads and outreach to target companies for larger contracts through account-based marketing.
- Lifecycle email. Onboarding, activation and upgrade sequences built with our marketing automation service.
- Review sites. Profiles and review requests on the platforms your buyers check.
Privacy, claims and data
SaaS campaigns often reach users in many countries, so cookie consent, data protection laws and email rules such as CAN-SPAM shape how you track and contact people. Security pages must match what your company can document, because buyers’ IT teams will check. Comparison content needs fair, current facts. We work with your legal and security teams so claims and tracking stay within their policies.
What TLG delivers
Positioning, copy, design and development sit with one team, so pricing pages, signup flows and campaign landing pages are tested and measured together. Reports show cost per trial, demo and opportunity by channel. Think AI is among the software companies in our portfolio.
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
SaaS marketing: common questions
Should a SaaS company focus on product-led or sales-led marketing?
It depends on price and buyer. Lower-priced tools with quick setup usually grow through trials and self-serve onboarding, while larger contracts need demos, sales outreach and account-based campaigns. Many companies run both, and we plan channels for each motion.
How do you handle review sites and comparison pages?
We help you ask customers for honest reviews on the software review sites your buyers use, following each platform’s rules without rewards or screening for positive feedback. We write comparison pages that stay factual about other products. Claims about another product’s features are checked against its current public information before publishing.
Can you handle consent and tracking for international users?
We configure cookie consent, analytics and ad tracking to respect the choices visitors make, with regional settings when you sell into Europe or other places with strict privacy laws. Your legal team sets the policy, and we set up the tools to follow it.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready for marketing that brings leads?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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