Med spa marketing that books more consultations

Med spa marketing helps aesthetics clinics turn searches for neurotoxin injections, fillers, laser and skin treatments into booked consultations. TLG Marketing builds treatment pages, manages your Google Business Profile and reviews, runs Google and Meta ads written within each platform’s healthcare rules, and sets up booking forms and tracking that keep patient health details out of ad platforms.

How clients choose a med spa

Aesthetics clients research before they book. They search for a treatment near them, study the clinic’s photos and reviews, check who performs the injections and how they are trained, and look for a sense of cost, downtime and results. Many first see a clinic on Instagram or hear about it from a friend, then confirm on Google. Demand follows the calendar: weddings, holidays and summer bring bursts of interest, laser and peel series often start in cooler months when clients spend less time in the sun, and repeat neurotoxin and skin care visits make rebooking as valuable as a new client.

What TLG builds for med spas

• Treatment pages. One page per service covering candidacy, downtime, aftercare and who performs it, with a booking button, built through our local SEO process.
• Google Business Profile and reviews. Services, photos, hours and booking links kept current, plus a review request routine handled by our Google Business Profile team.
• Paid ads. Google Ads and Meta campaigns for consultations, memberships and seasonal offers.
• Video. Provider introductions and treatment explainers for your site and social channels through our video production service.
• Booking and tracking. Online booking connected to your scheduling software, call tracking, and reports that count consultations and booked treatments by channel.

Advertising and privacy rules we plan around

Injectables and lasers are medical procedures, so the rules are stricter than for a salon. In California, result photos must show real, unaltered results, photos of models must be labeled, and claims about outcomes need care. Ad platforms limit how prescription drugs, body changes and health topics can be promoted and targeted. On your website, we keep ad pixels and analytics off pages where patients enter health information, collect written consent before any photo or testimonial is used, and send every ad and page to your medical director for approval before it goes live.