Nonprofit marketing that turns supporters into donors

Nonprofit marketing helps charities and community organizations raise donations, recruit volunteers and fill programs and events. TLG Marketing builds donation and volunteer pages, applies for and manages Google Ad Grants within Google’s rules, runs email and social campaigns that tell your story with consent, and tracks every gift and sign-up back to the campaign that produced it.

How supporters find and choose a cause

People reach a nonprofit by different paths. Some search for help, or for a way to help, such as volunteer shifts nearby or a place to donate goods. Others arrive through a friend’s post, an event or a news story, and check your website before they give. Donors want to see what their money does, how you are governed and how easy it is to give, while volunteers want the time commitment and a simple sign-up. Giving follows a calendar too, with Giving Tuesday, year-end appeals and your own events bringing the busiest weeks.

Google Ad Grants, explained

Through Ad Grants, Google for Nonprofits gives eligible organizations up to 10,000 US dollars a month in Google Search text ads. In the US, eligibility starts with IRS-recognized 501(c)(3) status, and government entities, hospitals and health care organizations, and schools and universities are excluded, though their foundations and philanthropic arms can apply. Your website must sit on a domain you own, run on HTTPS throughout and keep its focus on your mission, with any sales limited and disclosed. Once approved, Google’s policies require conversion tracking, a minimum click-through rate and specific keywords. We handle the application, build the campaigns and check the account every month so it stays active.

What TLG builds for nonprofits

• Donation pages. Short forms, a monthly giving option, wallet payments where your processor supports them, and a thank-you flow that confirms each gift.
• Volunteer and event sign-ups. Forms connected to your volunteer software or CRM, with confirmation and reminder emails.
• Stories and video. Impact stories, program videos and annual report pages through our video production team, with written consent from anyone pictured.
• Email and social. Welcome series for new donors, appeals and updates through email marketing, plus social media posts that thank supporters by name only with permission.

Reports show donations, recurring gifts, volunteer sign-ups and event registrations by campaign. TLG’s clients include the USO.