LinkedIn outreach built around real conversations

LinkedIn lead generation is targeted outreach to your ideal B2B buyers on LinkedIn, aimed at starting conversations that turn into sales meetings. TLG Marketing optimizes your profile, builds prospect lists by role, industry and company size, writes personalized connection requests and follow-ups, and reports on replies and booked meetings.

Who LinkedIn outreach suits

It works for B2B companies, consultants and professional firms whose buyers have clear job titles, such as operations directors, practice owners or heads of procurement. If you can describe who signs off on your service, LinkedIn’s search filters can usually find them. It also suits founders and sales leads who know their buyer but don’t have time to prospect every day.

What the service includes

• Profile optimization. A rewritten headline, About section and experience, with professional visuals, so prospects who look you up see someone worth answering.
• Prospect research. A vetted list built from your ideal customer profile, using filters for role, industry, company size and location.
• Message sequences. Personal connection requests and short follow-ups that open a conversation before any pitch.
• Thought-leadership posts. Original posts on the problems your buyers face, so your profile has substance when they visit it.
• Reporting. Connection rates, replies and meetings booked, reviewed with you to sharpen targeting and wording.

How a campaign runs week to week

Once your profile and list are ready, we send a steady number of personal connection requests each week. People who accept get a short note, and those who engage get a follow-up offering something useful, such as a relevant article or a brief call. When someone shows real interest, we pass you the conversation with notes on who they are and what they asked, so you can pick it up the same day.

LinkedIn as part of wider outreach

Some buyers answer LinkedIn messages and ignore email, and others do the opposite. Running LinkedIn alongside cold email reaches both. When you have a fixed list of target companies, we pair outreach with account-based marketing and person-based ads, so the people you message may already recognize your name.