Cold outreach that sounds like a person
We research your prospects, set up and warm your sending mailboxes, write personal sequences and manage replies, so your sales team talks to interested buyers.
- Verified contacts matched to your ideal customer
- Mailboxes set up and warmed before sending
- Interested replies qualified and passed to sales
// Free proposal
Your free cold email proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Cold email services run outbound email campaigns to prospects who haven’t heard from you yet, with the goal of starting sales conversations with qualified buyers. TLG Marketing builds verified prospect lists, sets up and warms your sending mailboxes, writes personalized sequences, tests and adjusts them, and passes interested replies to your sales team.
Why most cold email gets ignored
Generic templates sent to bought lists are easy to spot and quick to delete. They also damage the sender’s reputation with email providers, so even messages that deserve a reply start landing in spam. Cold email that gets answered is short, specific to the reader’s role and company, and sent from mailboxes that were set up properly. We build each opening line around something specific to the recipient’s business, so the email reads as if it was meant for them.
What we handle
- List building. Prospects chosen by industry, job title, location and company size, with every address verified before it is used.
- Technical setup. Mailboxes, SPF, DKIM and DMARC records, and a warm-up period that builds sender reputation before campaigns begin.
- Copywriting. A first email and follow-ups written for each segment, with subject lines and offers tested against each other.
- Campaign management. Sending, reply handling and lead qualification, with interested prospects handed to your team or booked into your calendar.
- Reporting. Open, reply and meeting rates for each sequence, used to decide what to keep and what to rewrite.
Who cold email suits
Cold email works for B2B companies with a well-defined buyer and an offer that can be explained in a few sentences. It pairs well with LinkedIn outreach, which reaches the same prospects through a second channel, and with account-based marketing when you have a fixed list of target companies. For contacts who already know you, email marketing to your own list is the better tool. Cold email is a weaker choice for buyers who rarely sit at an inbox, such as many trades and frontline roles.
// How it works
From target list to sales conversations
Define your buyer
We document your ideal customer profile and agree target accounts and roles with your sales team.
Build lists & messaging
We research and verify contacts, then write messages and ads for each role in the buying group.
Launch outreach
LinkedIn, email and ad campaigns run together, with replies and engagement tracked from the first send.
Hand off & refine
Interested prospects go to your sales team, and we adjust targeting and wording based on the replies.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything lead generation needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Ideal customer profile
A written definition of the companies and roles worth pursuing.
Prospect research
Verified contact lists built by industry, role, company size and location.
Messaging & copy
Connection requests, email sequences and ad copy written for each role.
Outreach setup
Mailboxes, DNS records and LinkedIn profiles prepared before campaigns start.
Person-based ads
Ads shown to named contacts at target accounts through our Influ2 partnership.
CRM & reporting
Replies, meetings and engagement logged in your CRM and reported regularly.
// Questions
Cold email: common questions
Is cold email legal?
In the US, commercial email falls under CAN-SPAM, which requires an accurate sender, an honest subject line, a physical address and a working opt-out. We build every campaign to those rules and follow GDPR when you contact people in Europe.
Who writes the emails?
Our team writes every sequence from your ideal customer profile and your offer. You approve the copy before anything is sent, and we keep testing new versions once the campaign is running.
Will cold email hurt our main domain?
Campaigns that ignore deliverability can drag down a domain’s standing with email providers. We keep daily volumes modest, monitor bounces and spam signals, and pause anything that looks risky to protect the email your team sends every day.
How much does lead generation cost?
It depends on how many accounts you target and which channels we run. Tell us your budget on the form and we’ll show you what it can achieve and which channels to start with.
How long before we see meetings?
Setup, list building and mailbox warm-up usually take a few weeks before outreach begins. Replies can follow soon after, but B2B sales cycles are long, so expect several months before campaigns show up in closed deals.
What do you need from us to start?
A few of your best customers as examples, any target account list your sales team already has, access to your CRM, and a 30-minute call about your offer and sales process.
// Start here
Ready to reach the people who buy?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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