B2B SEO built for long sales cycles

B2B SEO helps companies that sell to other businesses get found while buyers research a purchase. TLG Marketing finds the searches your prospects make at each stage, from defining a problem to comparing vendors, then builds and fixes the pages that answer them and tracks which ones lead to quote requests, demo bookings and sales conversations.

Who B2B SEO is for

Manufacturers, distributors, technology firms and professional service companies with a considered sale. Your buyers seldom search once and pick up the phone. An engineer looks up a specification, a procurement lead compares suppliers, and an executive checks whether you look credible. Each of them searches differently, often weeks apart, and your site needs a page ready for each of those moments.

It’s time to invest when new business depends on referrals and trade shows, when competitors appear for the terms your customers use, or when your website gets visits that never become conversations.

What we do for B2B companies

• Search research by buyer role. We map the terms used by technical evaluators, purchasing teams and decision-makers, including niche product and application terms that keyword tools tend to underreport.
• Solution and industry pages. Pages built around the problems you solve and the industries you serve, so a prospect lands on something that speaks to their situation.
• Mid-funnel content. Comparison pages, specification guides and explainers your reps can also send after a call, produced with our content marketing team.
• Technical fixes. Crawl problems, page speed, structured data and site architecture, handled by the developers on our team.
• Industry authority. Link building through trade publications, associations, suppliers and partner sites.

Measured in pipeline

Visits from students, job seekers and competitors pad a traffic report and close nothing. We set up tracking on forms, calls and quote requests, pass the lead source into your CRM where your setup allows, and report which pages and searches produced conversations with qualified buyers.

SEO also pairs well with account-based marketing, which keeps your message in front of named target accounts while your pages work on search. Our past B2B work includes Fralock, Matrium Technologies and Strategic Systems Group.