The TLG blog
2,896 articles on SEO, web design, Google Ads, lead generation and AI search, written for business owners. Start with our buyer guides or browse by topic.
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Showing 13–24 of 2,896
- How to Get Your Business Found in ChatGPT, Perplexity and Google AI OverviewsPractical steps to get your business cited by ChatGPT, Perplexity and Google AI Overviews, and which tactics are proven and which are still guesswork.Read ->
- How to Choose the Social Media Platforms Your Business NeedsPick the social platforms that fit your buyers and the time you have: a guide by business type, the effort each platform takes and when to skip one.Read ->
- Google Business Profile Optimization: A Field-by-Field GuideSet up a Google Business Profile that brings calls: categories, services, photos, posts, hours, service areas, avoiding suspension and tracking results.Read ->
- Cold Email That Gets Replies Without Hurting Your DomainWrite cold email that gets replies and protects your main domain: separate sending domains, SPF, DKIM, DMARC, warm-up, clean lists and CAN-SPAM rules.Read ->
- Account-Based Marketing for B2B: How to StartStart B2B account-based marketing with a target account list, mapped buying groups, LinkedIn and person-based ads, sales alignment and account metrics.Read ->
- How to Get More Google Reviews Without Breaking the RulesGet more Google reviews the right way: when to ask, how to share your review link and QR code, how to reply, and what Google and the FTC prohibit.Read ->
- How to Track Every Lead: Calls, Forms and BookingsLearn where every call, form and booking comes from with GA4 key events, call tracking, UTM tags and CRM source fields, then report cost per lead.Read ->
- Facebook and Instagram Ads for Local Businesses: A Starter GuideA starter guide to Facebook and Instagram ads for local businesses: offers that work, audiences, creative, lead forms, pixel tracking and budget tests.Read ->
- What a Brand Identity Package Includes and How to Use ItA checklist of what a brand identity package should include, from logo versions and color codes to voice and templates, and how to put it to work.Read ->
- Google Ads vs. SEO: Which to Start With and When to Run BothCompare Google Ads and SEO on speed, cost and competition, decide which to start with, and use your ad data to choose the SEO pages worth building.Read ->
- When to Rebrand and When a Refresh Is EnoughLearn the signs that call for a full rebrand or a lighter refresh, what to keep from your current brand, the risks to plan for and how to roll it out.Read ->
- How to Redesign or Migrate a Website Without Losing Google RankingsFollow a step-by-step plan to redesign or migrate your website without losing Google rankings: URL inventory, 1:1 redirects, content parity and monitoring.Read ->
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