Digital marketing for Charleston businesses
Reach travelers before they book and Lowcountry residents when they need you, with search, ads, social media and websites built to convert.
- Ads reaching travelers in the cities they come from
- Instagram and Pinterest content for hospitality and weddings
- Reports on inquiries, bookings and cost per lead
// Free proposal
Your free marketing plan for Charleston
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing helps Charleston, South Carolina businesses reach the people who buy from them, from travelers planning a trip to residents of Mount Pleasant and Summerville, through search, Google Maps, paid ads, social media and websites. We’re a Long Beach, California agency founded in 2006, and we work with Charleston clients remotely, reporting on the inquiries and bookings each channel brings.
What it takes to win customers in Charleston
Charleston’s historic district, beaches and restaurants draw visitors all year, while the port, Boeing and the medical university keep the local economy growing. Marketing here has to serve both sides.
- Travelers decide before they arrive. Visitors book tours, tables and rentals from home, so paid search and social ads aimed at the cities they come from reach them during planning.
- Weddings and hospitality sell visually. Charleston is one of the country’s best-known wedding destinations, and couples browse venues, photographers and caterers on Instagram and Pinterest long before they inquire.
- The port drives B2B demand. The Port of Charleston supports logistics, warehousing and manufacturing firms across the region, and suppliers selling to them need LinkedIn campaigns and clear capability pages.
- Festival season adds spikes. Spoleto Festival USA in late spring and the Charleston Wine and Food festival bring extra crowds, and restaurants and shops can run short campaigns around them.
How we run a Charleston marketing campaign
First we separate your visitor business from your local business, since each needs its own message, budget and timing. Visitor campaigns usually lead with social media and search ads in your top feeder cities; local campaigns rely on your Google Business Profile, reviews and ads aimed at the parts of the Lowcountry you serve.
Reports show spend, inquiries, bookings and cost per lead by channel and by audience.
Areas we cover around Charleston
- Mount Pleasant
- North Charleston
- Summerville
- Folly Beach
- Isle of Palms
- Kiawah Island
- Moncks Corner
- Hanahan
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Charleston: common questions
Do you have an office in Charleston?
No. TLG is based in Long Beach, California, and we work with Charleston businesses remotely through video calls, shared dashboards and regular reports.
Should a Charleston wedding or hospitality business focus on social media or search?
Usually both, because they do different jobs. Couples and travelers find ideas on Instagram and Pinterest, then search to compare venues, menus and prices. We build social content for the first step and search ads and pages for the second, and track which one leads to the booking.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Charleston?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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