Digital marketing for Fairbanks businesses
Get in front of aurora and summer travelers while they plan, and in front of Fairbanks residents when they search close to home.
- Ads that reach aurora travelers while they plan
- Map visibility for Fort Wainwright and Eielson families
- One report covering every channel and lead
// Free proposal
Your free marketing plan for Fairbanks
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing helps Fairbanks businesses reach two very different audiences: visitors planning a trip to Interior Alaska and residents looking for services nearby. We run Google search and Maps, paid ads, social media and websites as one plan. We’re a Long Beach, California agency with clients going back to 2006, and we serve Fairbanks remotely.
What it takes to win customers in Fairbanks
Fairbanks is the largest city in Alaska’s Interior and the seat of the Fairbanks North Star Borough, and its business calendar follows the extremes of the subarctic year.
- Aurora season is booked from far away. Northern lights visitors come from late August into April, and many of them research tours, lodges and rentals from home well before they travel. Paid search and social ads shown to people outside Alaska catch them during that planning window.
- Summer is short and crowded. Under the midnight sun, travelers bound for Denali or the Arctic pass through town, and construction, landscaping and home projects all compete for the same few months. Campaigns need to be running before the season opens.
- Military families arrive every year. Fort Wainwright and Eielson Air Force Base bring new households that need housing, cold-weather vehicle service, childcare and medical care, and they choose by checking Google Maps and reviews.
- Recommendations travel online. In a city this size, people ask for referrals in community Facebook groups, then check your reviews and profile before calling, so an active presence on both carries real weight.
How we run a Fairbanks marketing campaign
Visitor sales and local sales get split apart first, since they need different targeting, timing and budgets. Tour and lodging clients usually start with paid search and social aimed at travelers outside Alaska, plus a website that makes booking easy. For local service companies, the first job is the Google Business Profile, followed by reviews and pages for North Pole, College and nearby areas.
Reports show calls, forms and bookings by channel and by season, so winter and summer budgets are set from real results. For more on paid search, see our Google Ads management services.
Areas we cover around Fairbanks
- North Pole
- College
- Ester
- Fox
- Two Rivers
- Salcha
- Goldstream Valley
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Fairbanks: common questions
Do you have an office in Fairbanks?
No. Fairbanks clients work with our Long Beach, California team remotely, through video calls, shared dashboards and regular reports. Our office hours, 8am to 5pm Pacific, begin at 7am Fairbanks time, so mornings are easy to schedule.
When should we start advertising for aurora season?
Well before the first visitors arrive. Many travelers book tours and lodging months ahead, so we usually launch search and social campaigns in late spring or summer and keep them running through winter for later planners.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Fairbanks?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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