Google Ads is one of the most popular online advertising platforms, and it’s constantly evolving. In 2023, there are a number of new features and changes that businesses need to be aware of. In this blog post, we’ll take a look at some of the most important changes to Google Ads in 2023, and what they mean for businesses.
What is Google Ads?
Google Ads is a pay-per-click (PPC) advertising platform. This means that businesses only pay when someone clicks on their ad. Google Ads works by displaying ads to people who are searching for keywords related to the business’s products or services.
When a business creates a Google Ads campaign, they choose the keywords they want their ad to appear for. They also set a budget for their campaign. The business’s ad will then appear when someone searches for one of the keywords they have chosen. The amount the business pays for each click is determined by the competition for those keywords.
Why Businesses Choose Google Ads
There are many reasons why businesses choose Google Ads. Some of the most common reasons include:
- Reach a large audience: Google Ads can help businesses reach a large audience of potential customers.
- Drive traffic to website: Google Ads can help businesses drive traffic to their website.
- Generate leads and sales: Google Ads can help businesses generate leads and sales.
- Track results: Google Ads provides businesses with detailed reports so they can track the results of their campaigns.
Benefits of Google Ads
There are many benefits of Google Ads for businesses. Some of the most common benefits include:
- Increased website traffic: Google Ads can help businesses increase website traffic.
- More leads and sales: Google Ads can help businesses generate more leads and sales.
- Increased brand awareness: Google Ads can help businesses increase brand awareness.
- Competitive advantage: Google Ads can help businesses gain a competitive advantage.
Google Ads in 2023: What’s New?
Google is constantly making changes to Google Ads, and there are a number of new features and changes that businesses need to be aware of in 2023. Some of the most important changes include:
- The introduction of Performance Max campaigns: Performance Max campaigns are a new type of campaign that uses machine learning to automatically optimize your bids and targeting. This can be a great way to save time and get better results from your Google Ads campaigns.
- The removal of expanded text ads: Expanded text ads are a type of ad that allows you to include up to 3 headlines and 2 descriptions. However, Google is removing expanded text ads in favor of responsive search ads. Responsive search ads are a type of ad that automatically adjusts its format and content to fit the space available.
- The introduction of new bidding strategies: Google is introducing a number of new bidding strategies in 2023, including target return on investment (ROAS) bidding and target CPA bidding. These bidding strategies can help you get better results from your Google Ads campaigns by ensuring that you’re only paying for results that are valuable to you.
What Businesses Need to Do in 2023
The changes to Google Ads in 2023 mean that businesses need to be prepared to adapt their strategies. Here are a few things that businesses can do to prepare for the changes:
- Start using Performance Max campaigns: Performance Max campaigns are a great way to save time and get better results from your Google Ads campaigns. If you’re not already using Performance Max campaigns, start using them in 2023.
- Get familiar with responsive search ads: Responsive search ads are the new standard for Google Ads. Make sure you’re familiar with how they work and how to create effective responsive search ads.
- Experiment with new bidding strategies: Google is introducing a number of new bidding strategies in 2023. Experiment with these new bidding strategies to see which ones work best for your business.
Google Ads in 2023: A Recap
Google Ads is constantly evolving, and there are a number of new features and changes that businesses need to be aware of in 2023. By following the tips in this blog post, businesses can prepare for the changes and continue to get great results from Google Ads.
TLG Marketing Call to Action
If you’re looking for help with Google Ads in 2023, contact TLG Marketing today. We’re a Google Ads certified agency that can help you create and manage successful Google Ads campaigns. Contact us today to learn more about our Google Ads management services.