Healthcare SEO for practices, clinics and hospitals
We help practices, clinics and health organizations rank for the conditions and services patients search, with content reviewed for accuracy and privacy-aware tracking.
- Medical content reviewed by your clinicians
- Analytics set up with patient privacy in mind
- Provider, location and service pages that rank
// Free proposal
Your free healthcare SEO proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Healthcare SEO helps medical practices, clinics, hospitals and health plans reach patients when they search for symptoms, treatments and providers. TLG Marketing builds service, condition, provider and location pages, has clinical content checked by your experts for accuracy, and sets up appointment and lead tracking with health privacy rules in mind.
What makes healthcare search different
- Accuracy carries more weight. Google’s quality guidelines hold health information to a higher bar because bad advice can hurt people. Pages should name the clinician who wrote or reviewed them, show relevant credentials and stay current as guidance changes.
- Privacy rules reach your website. In the US, HIPAA and federal guidance on online tracking technologies affect how analytics tags, ad pixels and contact forms behave on patient-facing pages. We work with your compliance team or counsel to decide what gets tracked and how.
- Reviews need care. A reply to a patient review shouldn’t confirm that someone is a patient or discuss their care. We help you set response guidelines and a review request process your staff can follow.
- Patients search in steps. Someone may look up a symptom, then a specialty nearby, then a specific doctor’s name. Each step needs a page that answers it.
What we deliver for healthcare organizations
- Service and condition pages. Written in plain language by our writers and approved by your clinicians before they go live.
- Provider profiles. Credentials, specialties, locations and accepted insurance, marked up so search engines understand them.
- Location SEO. Pages and Google Business Profiles for every clinic and individual provider, built on our local SEO process.
- Accessible, fast pages. Readable type, clear contrast and simple navigation for patients of every age.
- Privacy-aware tracking. Call and appointment request tracking, planned with your compliance team so patient details stay out of ad and analytics platforms.
Who we work with
Physician practices, specialty clinics, behavioral health providers, urgent care centers, hospital systems and health plans. TLG’s clients include SCAN Health Plan. Dental practices have search patterns of their own, so we cover them on our dental SEO page, and we pair SEO with content marketing for organizations that publish patient education regularly.
// How it works
From audit to leads in four steps
Audit & research
We audit your site’s technical health, content and links, and research the searches your buyers actually make.
Roadmap
You get a prioritized plan: what to fix, which pages to create, and which searches to win first.
Build & optimize
Our developers fix technical issues, we improve and create pages, and we earn links from relevant, reputable sites.
Report & refine
Regular reports on rankings, traffic and leads, and changes based on what the numbers show.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything SEO needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Technical SEO
Speed, crawlability, indexing, structured data and fixes in the code itself.
Keyword research
Searches mapped to pages by intent, so each page targets buyers, not browsers.
On-page optimization
Titles, headings, copy and internal links tuned for the searches that matter.
Content
Service pages, location pages and articles written for people first.
Link building
Mentions and links from relevant, reputable sites in your industry and area.
Local SEO
Google Business Profile, reviews and listings for map-pack visibility.
// Questions
Healthcare SEO: common questions
How do you handle HIPAA and patient privacy?
HIPAA compliance depends on how your whole organization handles patient information, and your compliance team or counsel makes those decisions. We plan tracking, forms and integrations with them, and our SEO work doesn’t require access to patient records.
Who writes the medical content?
Our writers draft each page from your input and reputable sources, and a clinician on your team reviews it before it goes live. The reviewer’s name and credentials can appear on the page, which helps patients and search engines judge its reliability.
Can you support a health system with many locations and providers?
Yes. We build location and provider pages in a consistent structure, manage Google Business Profiles for each site and provider, and report results by location or service line.
How long does SEO take to work?
Most sites see movement within three to six months; competitive searches take longer. Your roadmap sets expectations search by search, so you know what to expect and when.
How much do SEO services cost?
It depends on how competitive your market is and how much work your site needs. Tell us your monthly budget on the form and we’ll show you what it can realistically achieve.
Will you work on my existing website?
Yes. We work on WordPress, ecommerce platforms and custom-built sites. If the site itself is holding you back, our developers can fix it or rebuild it.
What do you need from me to get started?
Access to your website, Google Search Console and Google Analytics, and a 30-minute call about your customers, services and goals.
// Start here
Ready to turn searches into leads?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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