Digital marketing for Houston businesses
Reach the parts of Greater Houston you serve, in the languages your customers speak, with search, ads, social and a website tied to lead reports.
- Campaigns split by area, from Katy to Kingwood
- Multilingual ads where search demand supports them
- Storm-season budgets planned before June
// Free proposal
Your free marketing plan for Houston
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing plans digital marketing for Houston businesses across Google search and Maps, paid ads, social media and websites, targeted to the parts of the metro and the languages that matter to you. TLG, a Long Beach, California agency since 2006, works with Houston companies remotely and reports cost per lead by channel.
What it takes to win customers in Houston
Houston is the largest city in Texas and the center of a metro that spreads across several counties, so a single citywide campaign rarely fits.
- Paid ads need tight geography. Long drives between Katy, Pearland and Kingwood mean customers pick businesses near home. Splitting search and social campaigns by area keeps budget on the customers you can actually serve.
- Many households speak another language. Houston has a large Spanish-speaking population and big Vietnamese, Chinese and Nigerian communities, among many others. Ads, posts and landing pages written in those languages open up households that English ads never reach.
- Energy, medicine and the port drive B2B sales. Oil and gas companies, the Texas Medical Center and shippers around the Port of Houston buy from specialists, and those buyers respond to LinkedIn campaigns and websites with plain technical detail.
- Hurricane season moves budgets. From June through November, storms can bring sudden demand for roofing, restoration and generators, so ad budgets for those services should be ready to scale the moment a storm hits.
How we run a Houston marketing campaign
First we mark out the areas and audiences you serve, often as a handful of zones such as Katy, the Heights or Pasadena, and check whether demand exists in Spanish or other languages. Each zone gets its own ad groups and landing pages, and your Google Business Profile is set up to match.
Reports compare cost per lead across zones and channels, so budget moves toward the parts of Houston that pay back. Our Google Ads page describes how those search campaigns are built and managed.
Areas we cover around Houston
- Katy
- Sugar Land
- Pearland
- Kingwood
- Spring
- Missouri City
- Baytown
- Humble
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Houston: common questions
Do you have an office in Houston?
No. TLG works from Long Beach, California, and supports Houston businesses remotely through video calls, shared dashboards and regular reports. Houston runs two hours ahead of Pacific time, which still leaves most of your workday open for calls.
Is Spanish-language advertising worth testing in Houston?
If Spanish speakers are among your customers, it is worth testing. We check search demand and your current leads first, then run Spanish ads and landing pages next to the English ones and compare the cost per lead of each.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Houston?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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