Influ2 campaigns planned and run by TLG
As an Influ2 partner, we set up and manage person-based ad campaigns that show your ads to named decision-makers at the companies you want to win.
- Campaigns planned around your target accounts
- Ad messages written for each buying role
- Engagement reports your sales team can act on
// Free proposal
Your free Influ2 campaign proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing is a partner agency for Influ2, a person-based advertising platform for B2B companies. Influ2 shows ads to specific people at the accounts you are targeting and reports how each of them engages. We plan the campaigns, choose the contacts, create role-specific ads and landing pages, and turn the reporting into follow-up for your sales team.
What the partnership means for you
Influ2 supplies the targeting technology. As an Influ2 partner, TLG supplies the work around it: deciding who to target, what to say to each role, and how sales should act on what the data shows. You deal with one team that owns the strategy, the creative and the follow-up plan.
Precise targeting only pays off with good inputs. A contact list with the wrong people, or ads that say the same thing to every role, wastes budget however accurate the delivery is. That is where most of our effort goes.
How we run an Influ2 campaign
- Contact list. We build or clean the list of target accounts and the people in each buying group, starting from your CRM and sales priorities.
- Messaging by role. Separate ad messages for decision-makers, influencers and day-to-day users, since each weighs a purchase differently.
- Creative and landing pages. Display ads and the pages they link to, designed and built by our in-house team.
- Budget and pacing. Spend planned across accounts and adjusted as engagement data comes in.
- Engagement reporting. Impressions, clicks and reach by person and by account, shared with sales so warm contacts hear from you while interest is fresh.
Where Influ2 fits in your outreach
Influ2 is one channel within our person-based marketing service. It works best alongside direct outreach such as LinkedIn messaging and cold email, and inside an account-based marketing program that has already agreed which companies matter most. Display ads seldom close a B2B deal on their own, so we plan the campaign and the sales follow-up together, deciding in advance what happens when a contact or account starts engaging.
// How it works
From target list to sales conversations
Define your buyer
We document your ideal customer profile and agree target accounts and roles with your sales team.
Build lists & messaging
We research and verify contacts, then write messages and ads for each role in the buying group.
Launch outreach
LinkedIn, email and ad campaigns run together, with replies and engagement tracked from the first send.
Hand off & refine
Interested prospects go to your sales team, and we adjust targeting and wording based on the replies.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything lead generation needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Ideal customer profile
A written definition of the companies and roles worth pursuing.
Prospect research
Verified contact lists built by industry, role, company size and location.
Messaging & copy
Connection requests, email sequences and ad copy written for each role.
Outreach setup
Mailboxes, DNS records and LinkedIn profiles prepared before campaigns start.
Person-based ads
Ads shown to named contacts at target accounts through our Influ2 partnership.
CRM & reporting
Replies, meetings and engagement logged in your CRM and reported regularly.
// Questions
Influ2 campaign: common questions
What is Influ2?
Influ2 is an advertising platform built for B2B person-based marketing. It lets you show display ads to chosen individuals at chosen companies and see how those individuals engage.
Who should consider an Influ2 campaign?
B2B companies with a defined list of target accounts, larger deal sizes and buying decisions shared by several people. If your buyers are consumers or small businesses found through search, other channels will likely fit better.
Do we still need outreach if we run Influ2 ads?
Yes. The ads build familiarity across a buying group, while deals still start with a conversation. Engagement data tells your team who to contact first and what they have shown interest in.
How much does lead generation cost?
It depends on how many accounts you target and which channels we run. Tell us your budget on the form and we’ll show you what it can achieve and which channels to start with.
How long before we see meetings?
Setup, list building and mailbox warm-up usually take a few weeks before outreach begins. Replies can follow soon after, but B2B sales cycles are long, so expect several months before campaigns show up in closed deals.
What do you need from us to start?
A few of your best customers as examples, any target account list your sales team already has, access to your CRM, and a 30-minute call about your offer and sales process.
// Start here
Ready to reach the people who buy?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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