SEO services across Michigan
Rank in metro Detroit, West Michigan and Up North, with city pages and seasonal content built for each part of the state.
- Suburb pages across Oakland, Macomb and Wayne counties
- Grand Rapids and Kalamazoo handled apart from Detroit
- Up North content timed to summer and hunting season
// Free proposal
Your free SEO plan for Michigan
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing gets Michigan businesses found on Google in metro Detroit, Grand Rapids, Lansing, Ann Arbor, Kalamazoo, Traverse City and the Upper Peninsula, with city and service pages, Google Business Profiles and tracking of the leads search brings. TLG Marketing started in 2006 and works out of Long Beach, California; Michigan businesses work with us remotely.
How Michigan searches differ
- Metro Detroit is a patchwork of suburbs. Troy, Southfield, Novi, Livonia, Dearborn and Sterling Heights each have their own competitors, and people search by city. The auto industry, with Ford in Dearborn, GM in Detroit and Stellantis in Auburn Hills, supports a deep supplier network.
- West Michigan has its own economy. Grand Rapids is known for office furniture makers and health care, Holland and Zeeland add manufacturing, and Kalamazoo has Stryker and Western Michigan University. Businesses there compete in a separate market from Detroit.
- Up North runs on seasons. Traverse City, Petoskey and the lakeshore towns fill with cottage owners and tourists in summer, deer season brings hunters in November, and the Upper Peninsula, linked by the Mackinac Bridge, is a market of small towns with Marquette as its largest city.
- Dearborn and Hamtramck are multilingual. Dearborn has one of the largest Arab American communities in the country, and Hamtramck has large Yemeni and Bangladeshi populations, so Arabic or Bengali pages and profile details can help those customers find and trust you.
Working with TLG from anywhere in Michigan
Your busiest region comes first, then pages for each city, suburb or county you serve. Every location gets its own Google Business Profile, including summer-only locations, which get clear opening dates each spring.
Michigan manufacturing associations, chambers and local media are typical sources of links, and a single report covers rankings, calls and leads for each region of both peninsulas.
// How it works
From audit to leads in four steps
Audit & research
We audit your site’s technical health, content and links, and research the searches your buyers actually make.
Roadmap
You get a prioritized plan: what to fix, which pages to create, and which searches to win first.
Build & optimize
Our developers fix technical issues, we improve and create pages, and we earn links from relevant, reputable sites.
Report & refine
Regular reports on rankings, traffic and leads, and changes based on what the numbers show.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything SEO needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Technical SEO
Speed, crawlability, indexing, structured data and fixes in the code itself.
Keyword research
Searches mapped to pages by intent, so each page targets buyers, not browsers.
On-page optimization
Titles, headings, copy and internal links tuned for the searches that matter.
Content
Service pages, location pages and articles written for people first.
Link building
Mentions and links from relevant, reputable sites in your industry and area.
Local SEO
Google Business Profile, reviews and listings for map-pack visibility.
// Questions
SEO in Michigan: common questions
Do you work with businesses across Michigan?
Yes, in both peninsulas. TLG works from Long Beach, California, and Michigan clients meet with us on video, with results shared through a live dashboard and regular reports.
Should an auto supplier invest in SEO?
Often, yes. Engineers and purchasing teams research suppliers online before they send a request for quote, so pages that explain your capabilities, materials and quality standards in plain detail can bring inquiries from the automakers and tier suppliers around Detroit.
How long does SEO take to work?
Most sites see movement within three to six months; competitive searches take longer. Your roadmap sets expectations search by search, so you know what to expect and when.
How much do SEO services cost?
It depends on how competitive your market is and how much work your site needs. Tell us your monthly budget on the form and we’ll show you what it can realistically achieve.
Will you work on my existing website?
Yes. We work on WordPress, ecommerce platforms and custom-built sites. If the site itself is holding you back, our developers can fix it or rebuild it.
What do you need from me to get started?
Access to your website, Google Search Console and Google Analytics, and a 30-minute call about your customers, services and goals.
// Start here
Ready to win more customers in Michigan?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Cities we cover
SEO in Michigan cities
// More from TLG
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