Digital marketing for Park City businesses
Reach Park City’s visitors and second-home owners before they arrive, and locals year-round, with search, social and paid campaigns built around ski and summer seasons.
- Ads aimed at the cities your guests come from
- Campaigns planned for ski, summer and shoulder seasons
- Bookings and inquiries tracked by channel
// Free proposal
Your free marketing plan for Park City
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Park City businesses use TLG Marketing to reach visitors, second-home owners and locals through paid search and social ads, Google Maps, Instagram and websites built for bookings and inquiries. Our agency was founded in 2006 in Long Beach, California, and we work with Park City clients remotely, tracking which channels and feeder markets produce each lead.
What it takes to win customers in Park City
Park City is a small mountain town whose customers mostly live somewhere else, which turns the usual local marketing plan around.
- Most buyers search from out of state. Skiers, summer visitors and people shopping for a mountain home often research for weeks before they book, so ads aimed at their home markets can fill reservations before the season starts.
- Photography carries the sale. Lodging, restaurants, outfitters and real estate along Main Street and around Deer Valley and Park City Mountain sell an experience, so Instagram, video and a fast, photo-rich website do much of the persuading.
- The calendar has peaks and quiet spells. Ski season and the summer trail and festival months bring crowds, while late spring and late fall are slow. Budgets should rise ahead of each peak, and the quieter months are a good time for offers aimed at the locals who stay.
- Locals still need services year-round. Residents of Kimball Junction, the Snyderville Basin and the nearby Heber Valley look for home services, healthcare and fitness close to home, and local search and Facebook reach them between tourist seasons.
How we run a Park City marketing campaign
Discovery starts with your booking and sales data: where your customers live, how far ahead they book and which months matter most. We set up tracking for bookings, calls and inquiries, polish your Google Business Profile and website, then launch campaigns in your strongest feeder markets ahead of each season, adding local campaigns for the months in between.
Reports show bookings and cost per lead by channel and by feeder market. If your site is not built for bookings yet, our website design page explains what we change.
Areas we cover around Park City
- Kimball Junction
- Deer Valley
- Snyderville Basin
- Jeremy Ranch
- Heber City
- Midway
- Kamas
- Oakley
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Park City: common questions
Do you have an office in Park City?
No, our office is in Long Beach, California, and we work with Park City businesses remotely through video calls, shared dashboards and regular reports.
How do we reach visitors and second-home owners who don’t live in Utah?
We target them where they live. Your booking and customer data shows which cities send the most guests or buyers, and we aim search and social ads at those places, with retargeting for people who have already visited your site. When they arrive, your Google Business Profile and mobile search results do the rest.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Park City?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
Marketing in other cities
// More from TLG
Related services
Digital marketing
SEO, paid ads, web design and social media from one team, measured in leads.
Explore ->SEO services
Rank on Google for the searches your buyers make, and see which ones bring leads.
Explore ->Web design & development
Fast, clear websites designed and built in-house to turn visitors into leads.
Explore ->