Digital marketing for Pittsburgh businesses
Reach Pittsburgh homeowners, students and business buyers with search, maps, social and LinkedIn campaigns planned around the region’s universities and major employers.
- Facebook campaigns for the region’s older homeowners
- Instagram and TikTok ads around Oakland campuses
- LinkedIn outreach to healthcare and tech buyers
// Free proposal
Your free marketing plan for Pittsburgh
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing helps Pittsburgh businesses reach homeowners, students and corporate buyers through search, Google Maps, Facebook, Instagram, LinkedIn and websites built to produce calls. Started in Long Beach, California in 2006, our agency works with Pittsburgh companies remotely and reports the leads and cost per lead each channel produces across the city and its suburbs.
What it takes to win customers in Pittsburgh
Pittsburgh’s customers range from long-time suburban homeowners to students in Oakland and buyers at some of the region’s largest employers, and each group uses different channels.
- Older homeowners are a large market. The Pittsburgh region has a high share of older adults, many of whom own their homes and rely on Facebook, phone calls and reviews when choosing a contractor or medical provider. Websites with a visible phone number and call tracking matter here.
- Students cluster in Oakland. The University of Pittsburgh and Carnegie Mellon put a large student population in a few square miles, which makes location-targeted Instagram and TikTok ads practical for food, housing and retail.
- Large employers buy through committees. UPMC, PNC, PPG and Dick’s Sporting Goods, along with robotics and software firms spun out of Carnegie Mellon, involve several people in purchasing decisions, so LinkedIn campaigns and retargeting keep your name in front of each of them.
- Steelers Sundays change the weekend. Game days fill bars, restaurants and sports retailers across the region, and promotions posted ahead of the schedule help hospitality businesses catch the crowds.
How we run a Pittsburgh marketing campaign
Our first step is learning which customers drive your revenue and which parts of the region they come from, from the North Hills to the Mon Valley. With tracking for calls and forms in place, we clean up your map listing and the pages your ads will point to, then launch the channels each audience uses: Facebook and search ads for homeowners, Instagram for students, LinkedIn for corporate buyers.
Reports show cost per lead by channel and by area, in plain language. See our Facebook advertising page for how we build those campaigns.
Areas we cover around Pittsburgh
- Strip District
- South Side
- Squirrel Hill
- Oakland
- Cranberry Township
- Monroeville
- Mt. Lebanon
- Sewickley
// How it works
One team, one plan, measured results
Discovery
We learn your customers, margins and goals, and look at what is working today and what isn't.
Plan
You get a channel plan: which mix of search, ads, website and social fits your budget, and what to do first.
Launch
Our team builds the pages, campaigns and tracking, so every call and form is counted from day one.
Report and improve
Regular reports on spend, leads and cost per lead, with budget moved toward what performs.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything marketing needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
SEO
Rankings for the searches your customers make, in Google's map results and organic listings.
Paid ads
Google, Facebook and LinkedIn campaigns built around cost per lead.
Web design
Fast, clear websites designed to turn visitors into inquiries.
Social media
Profiles and posts that make your business look active and trustworthy.
Reputation
Google Business Profile, reviews and listings managed in one place.
Tracking and reporting
Calls, forms and bookings traced back to the channel that produced them.
// Questions
Marketing in Pittsburgh: common questions
Do you have an office in Pittsburgh?
No, our office is in Long Beach, California, and we work with Pittsburgh businesses remotely through video calls, shared dashboards and regular reports.
Which social platforms work best for reaching Pittsburgh homeowners?
For many home-service and healthcare businesses, Facebook is the strongest starting point, because the region has a large population of older homeowners who use it. Instagram and TikTok matter more for restaurants, retail and anything aimed at students in Oakland, and we test each before committing much budget.
How much does digital marketing cost?
It depends on your market, your goals and which channels you need. Tell us your monthly budget on the form and we'll recommend the mix that budget can support.
Do I need every channel?
No. Many businesses start with one or two channels, usually search and a better website, and add more once those produce leads.
How do you report results?
You get regular reports on spend, leads and cost per lead by channel, so you can see what each dollar produced.
// Start here
Ready to win more customers in Pittsburgh?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
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