Shopify SEO from people who edit the theme
We fix the parts of Shopify that apps can’t reach, from theme code and duplicate URLs to collection pages that rank for what you sell.
- Theme edits in Liquid, made by developers
- Collection pages written to rank and convert
- Fewer apps and faster pages
// Free proposal
Your free Shopify SEO proposal
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
Shopify SEO is the work of getting a Shopify store’s collections and products ranking in Google within the limits of the platform. TLG Marketing edits your theme’s Liquid code, fixes duplicate product URLs and indexing, trims apps that slow your pages, writes collection and product content, and adds structured data, then reports organic orders and revenue by page.
Where Shopify stores get stuck
Shopify handles hosting, security and a sitemap for you, which is why so many brands start there. The trade-off is less control. Most stores run into the same handful of problems as they grow:
- Duplicate product addresses. Collection-based product links, variant parameters and tag filters create several URLs for the same content.
- App bloat. Each installed app can add scripts to every page, and uninstalled apps sometimes leave code behind in the theme.
- Thin collection pages. Many themes show a title and a product grid, with nowhere to put the copy that helps a page rank.
- Theme-generated markup. Heading tags, image alt text and structured data depend on how the theme was built, and not every theme gets them right.
What we change
We work in your theme code directly. That means editing templates so internal links point to canonical product URLs, adding a content area to collection templates, cleaning up heading structure, and adding Product and BreadcrumbList schema where the theme lacks it. We edit robots.txt.liquid when filter or search pages should stay out of the index, and set up redirects whenever product handles change.
On the content side, we match keywords to collections and products, write collection introductions and buying guides on your Shopify blog, and rewrite descriptions for your best sellers. Our ecommerce SEO page covers catalog strategy in more depth.
Measured in sales
We connect Google Search Console and GA4 so you can see which collections and products bring in organic orders. If your store drags on phones, our page speed optimization service handles the heavier performance work. Moving to Shopify from another platform? Our website migration process maps redirects before launch to protect the rankings you already have.
// How it works
From audit to leads in four steps
Audit & research
We audit your site’s technical health, content and links, and research the searches your buyers actually make.
Roadmap
You get a prioritized plan: what to fix, which pages to create, and which searches to win first.
Build & optimize
Our developers fix technical issues, we improve and create pages, and we earn links from relevant, reputable sites.
Report & refine
Regular reports on rankings, traffic and leads, and changes based on what the numbers show.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything SEO needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Technical SEO
Speed, crawlability, indexing, structured data and fixes in the code itself.
Keyword research
Searches mapped to pages by intent, so each page targets buyers, not browsers.
On-page optimization
Titles, headings, copy and internal links tuned for the searches that matter.
Content
Service pages, location pages and articles written for people first.
Link building
Mentions and links from relevant, reputable sites in your industry and area.
Local SEO
Google Business Profile, reviews and listings for map-pack visibility.
// Questions
Shopify SEO: common questions
Can you remove /products/ and /collections/ from Shopify URLs?
No. Shopify fixes those folders in every store’s URL structure, and they don’t hold stores back in search. What we can control is the handle after the folder, the internal links your theme generates, and redirects whenever handles change.
Are SEO apps enough for a Shopify store?
Apps help with jobs like image compression or bulk meta tags, but they can’t rewrite theme templates, decide which pages Google should index or write collection content. Every app also adds code to your storefront, so we often remove a few during an engagement.
Does Shopify create duplicate content?
It can. Many themes link to products through collection paths such as /collections/shoes/products/trail-runner, which gives the same product a second address. Shopify adds a canonical tag pointing to the main URL, and we edit the theme so internal links point there too.
How long does SEO take to work?
Most sites see movement within three to six months; competitive searches take longer. Your roadmap sets expectations search by search, so you know what to expect and when.
How much do SEO services cost?
It depends on how competitive your market is and how much work your site needs. Tell us your monthly budget on the form and we’ll show you what it can realistically achieve.
Will you work on my existing website?
Yes. We work on WordPress, ecommerce platforms and custom-built sites. If the site itself is holding you back, our developers can fix it or rebuild it.
What do you need from me to get started?
Access to your website, Google Search Console and Google Analytics, and a 30-minute call about your customers, services and goals.
// Start here
Ready to turn searches into leads?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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