Site speed is an often-overlooked aspect of site quality. The ideal page load time is between zero and four seconds. As people adopt 5G, expectations of site speed will climb even higher.
Even if your main game is content marketing, you have to build trust with your site speed. Here are some things you can do to make your site faster. Every half-second counts.
Search engines are becoming so competitive that they are counting the first to byte now. There is a long list of things you can do to improve your site speed.
One of the major items is clean code, but this isn’t something that the average marketer has control over.
With the emphasis on interactive websites and the size of sites nowadays, clean code is something people aspire to but don’t always achieve. It can quickly become cumbersome.
Between custom apps and customer logins on business pages, there is a lot of back-end code to optimize and a lot of data being stored.
While the demand for speed isn’t going away anytime soon, there are luckily a few other things you can do besides optimizing code.
These tactics include a few things that marketers can do by themselves and a couple that they will need a developer’s help with.
Optimize Images and Video
This is one of the easiest things that marketers of all levels can do. Simply get a plugin like Smush and reduce the size of your images and video. It will reduce the media size to an optimal and manageable size.
Surprisingly, this simple trick adds an amazing amount of speed to your site load time.
Use a tool to help you with this. You will need a developer to finalize the work, but any team member can copy and paste code in a tool. They will just have to send it to the developer afterward.
Leverage Browser Caching
Try a cache plugin or extension if you don’t have the htaccess file handy. Use this strategy for sites that don’t change very much.
Use a Content Distribution Network (CDN)
This is one of the more expensive options that has an enormous impact. It can cost several thousand dollars per month depending on your domain. It is a highly recommended option as search engine page rankings become more and more competitive.
You will likely need to hire some experts for this task, as it is generally outside the expertise of most marketers.
There are many ways to improve site speed, but these items will take a huge amount of time off your site’s loading time. For the time investment, they are some of the best options out there.
It cannot be overstated how important site speed is. People trust a fast-loading site, for one thing. But for another, the world is simply moving at a faster pace and attention spans are getting shorter.
Make all that hard work on your website count by