Account based marketing (ABM) has become a popular strategy for B2B companies to personalize their approach and build deeper relationships with key accounts. As the B2B landscape continues to evolve, ABM is an increasingly in-demand method for businesses looking to stand out and make a lasting impression on their target audience. In this article, we’ll explore the key elements of ABM and how it can be used to drive revenue growth and help companies achieve their goals.
Advanced ABM Techniques To truly excel in account based marketing, businesses need to use advanced techniques that go beyond traditional methods. This includes leveraging data and technology to identify and segment target accounts, utilizing a multi-channel approach that combines digital and offline tactics, and developing a clear, measurable plan for success. Additionally, it’s important to align sales and marketing teams and foster collaboration between them, to make sure that both teams are working together towards the same goal.
Real-Life Examples ABM can be applied to different industries and companies, regardless of their size, and it can be used for a variety of goals, such as increasing sales, expanding market share, or building brand awareness. One example of a company that successfully used ABM is Cisco Systems. They implemented ABM to reach out to their target accounts and increase their market share. They were able to achieve their goal and increased their market share by 10%. Another example is Salesforce, they used ABM to increase their sales, and were able to increase their sales by 30%.
Account Based Services
- Identifying high-value accounts
- Understanding the needs and pain points of key decision makers within those accounts
- Tailoring marketing efforts specifically to those accounts
- Building relationships with key accounts
- Measuring and tracking success
- Aligning sales and marketing teams
Conclusion ABM is a highly effective strategy for B2B companies looking to personalize their approach and build deeper relationships with key accounts. By focusing on specific, high-value accounts, businesses can achieve greater personalization, relevance, and increased efficiency, which can lead to greater ROI and long-term growth. If you’re looking to take your B2B marketing to the next level, consider using account based marketing services. At TLG Marketing, we provide a range of ABM services that can help you to increase your ROI and drive long-term growth. Contact us today to learn more about how we can help you to take your B2B marketing to the next level.