Local SEO is an ever-changing landscape, with new trends and strategies emerging each year. As we move into 2023, businesses need to stay up-to-date with the latest local SEO trends to ensure they’re ahead of the game. In this article, we’ll share insights from a top marketing agency on the top local SEO trends to watch for in 2023.
- Voice Search Optimization Voice search has become increasingly popular in recent years, with more and more people using virtual assistants such as Siri, Alexa, and Google Assistant to search for information. In 2023, we can expect voice search to become even more prevalent, with an estimated 55% of households having a smart speaker. To optimize for voice search, businesses need to focus on long-tail keywords and natural language phrases that people would use when speaking.
- Hyperlocal Content Hyperlocal content focuses on creating content that’s relevant to a specific geographic area or neighborhood. In 2023, we can expect hyperlocal content to become even more important for local SEO, as search engines become better at understanding local intent. Businesses should create content that’s tailored to their specific location, such as blog posts about local events, reviews of local businesses, and guides to the local area.
- User Experience User experience has always been an important factor in local SEO, and in 2023, it will become even more critical. Search engines will prioritize websites that provide a good user experience, such as fast load times, easy navigation, and mobile responsiveness. Businesses should focus on optimizing their website’s user experience to improve their local SEO ranking.
- Google My Business Optimization Google My Business (GMB) is an essential tool for local SEO, and in 2023, it will become even more critical. Businesses should ensure that their GMB profile is complete and up-to-date, including accurate business information, photos, and reviews. In 2023, we can expect Google to add even more features to GMB, making it an even more essential tool for local SEO.
- Social Media Signals Social media signals, such as likes, shares, and followers, have become increasingly important for local SEO in recent years. In 2023, we can expect social media signals to become even more critical, as search engines use them as an indicator of a business’s online presence and authority. Businesses should focus on building a strong social media presence and engaging with their followers to improve their local SEO ranking.
- Video Content Video content has become increasingly popular in recent years, and in 2023, it will become even more important for local SEO. Video content can help businesses showcase their products and services, build brand awareness, and improve their local SEO ranking. Businesses should focus on creating high-quality video content that’s relevant to their target audience.
In conclusion, local SEO is constantly evolving, and businesses need to stay up-to-date with the latest trends to succeed in 2023. By optimizing for voice search, creating hyperlocal content, focusing on user experience, optimizing their Google My Business profile, building a strong social media presence, and creating high-quality video content, businesses can improve their local SEO ranking and reach their target audience. If you need help optimizing your business for local SEO success in 2023, contact a top marketing agency like TLG Marketing to learn more about our local SEO services.