Website design for Santa Cruz businesses
Websites for Santa Cruz hospitality, farms, surf brands and mountain contractors that load on a weak signal and turn visits into bookings, orders and calls.
- Weekend booking for hotels, rentals and surf schools
- CSA and wholesale ordering for farms and food makers
- Lightweight pages for patchy Santa Cruz Mountains coverage
// Free proposal
Your free web design plan for Santa Cruz
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing builds websites for Santa Cruz businesses, from beach and Boardwalk hospitality to surf brands, organic farms and food producers, wellness practices and contractors in the mountains. Each site is designed to bring in bookings, orders and calls. TLG is a digital marketing agency based in Long Beach, California, working with Santa Cruz clients remotely.
What a website needs to win customers in Santa Cruz
Santa Cruz County packs a university, a beach resort, a farming valley and mountain towns into a small area, and each part shops a little differently.
- Summer and weekend booking. The Boardwalk and the beaches draw crowds from the Bay Area on warm weekends, so hotels, rentals and surf schools need availability and booking that work in a few taps.
- Direct sales for farms and food makers. Growers in the Pajaro Valley and local food producers sell through CSA boxes, farm stands and wholesale accounts, which calls for simple ordering, pickup details and a wholesale inquiry form.
- Light pages for the mountains. Cell coverage is patchy in Felton, Boulder Creek and the Santa Cruz Mountains, so contractors and services there need pages that load on a weak signal, with a phone number right at the top.
- A calendar set by UC Santa Cruz. Students arrive in the fall and leave in June, and apartments, cafes and services near campus should time offers and content to the quarter system.
How we build a Santa Cruz website
Our first step is a video call about your customers, your season and how people buy from you today. We then sketch the page structure, share designs for sign-off and develop the site, wiring in booking or ordering tools, contact forms, call tracking and GA4 key events before launch.
After launch, monthly reports show bookings, orders and calls by page. We also trim images and scripts through our page speed optimization service, since many visitors arrive on a weak mountain or beach signal.
Areas we cover around Santa Cruz
- Capitola
- Soquel
- Aptos
- Scotts Valley
- Watsonville
- Felton
- Live Oak
- Ben Lomond
// How it works
From first call to launch
Discovery
We learn your services, customers and goals, review your current site and analytics, and agree on what counts as a lead.
Plan and wireframe
We map the pages, organize the content and sketch layouts that put your calls to action where buyers look.
Design and build
You approve mockups of the key pages, then our developers build the site, connect your forms and set up GA4 tracking.
Launch and support
We test speed, devices and every form before going live, then handle updates, fixes and improvements.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything web design needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Custom design
Page designs created around your brand, your content and the actions you want visitors to take.
Mobile-first layouts
Pages that read clearly and work with a thumb on any phone.
Speed optimization
Pages tested and tuned for load time on mobile connections before launch.
Lead capture
A visible next step on every key page, whether that’s a quote form, a booking link or a phone number.
Conversion tracking
GA4 set up to record each form, call click and booking as a key event.
SEO foundations
Clean URLs, title tags, headings, a sitemap and redirects from any old pages.
// Questions
Web design in Santa Cruz: common questions
Do you have an office in Santa Cruz?
No. Santa Cruz businesses work with us remotely from Long Beach, California, meeting on video for planning and reviews and by email or phone in between.
Can our farm take CSA signups and wholesale orders on the same site?
Yes. We set up a CSA signup with share sizes and pickup locations, a separate wholesale inquiry or ordering page for restaurants and stores, and tracking for each so you can see which brings in more business.
How much does a website cost?
It depends on scope: the number of pages, custom features, ecommerce and how much content needs writing. Tell us your budget on the form and we’ll show you what it can achieve.
How long does a website project take?
A small business website takes about two weeks from kickoff to launch. Larger sites with ecommerce, integrations or a lot of content take longer, and your proposal gives the timeline. Getting content and feedback to us quickly is the biggest factor you control.
Can you work on our existing website?
Yes. We can redesign it, improve what’s there, speed it up or move it to a new platform. We start by reviewing the current site so we know what’s worth keeping.
How do we get started?
Fill in the form, call +1 562-537-6936 or book a free 30-minute strategy session online. We’ll talk through your goals and follow up with a proposal covering scope and next steps.
// Start here
Ready to win more customers in Santa Cruz?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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