Website design for Ann Arbor businesses
Websites for Ann Arbor businesses whose customers read closely, from university spinouts and medical practices to Main Street and Kerrytown shops.
- Pages that hold up to expert, detail-minded readers
- Light pages for crowded football Saturdays
- Recruiting pages for startups hiring from campus
// Free proposal
Your free web design plan for Ann Arbor
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
For Ann Arbor companies, from technology spinouts and professional firms to downtown restaurants and retailers, TLG Marketing designs the pages, writes or edits the copy, builds the site and connects forms and tracking so inquiries are counted. We’ve been doing this from Long Beach, California since 2006, and we handle Ann Arbor work by video call and online review.
What a website needs to win customers in Ann Arbor
The University of Michigan shapes almost everything here, from who your customers are to which weekends are busiest.
- Substance for careful readers. Many people in Ann Arbor work in research, medicine or engineering, and they notice vague claims. Specific service descriptions, credentials and real project examples persuade this audience more than slogans do.
- Speed when the town fills up. On home football Saturdays, Michigan Stadium draws a crowd larger than most Michigan cities, and phone data downtown slows under the load. Restaurants and bars need light pages with the menu, hours and booking link at the top.
- Three audiences on one site. Startups in the region sell to customers, raise money and recruit graduates at the same time. Separate paths for buyers, investors and job seekers keep each group away from pages meant for someone else.
- Coverage beyond the city line. Homeowners in Saline, Dexter and Ypsilanti look for contractors and clinics near them, so service-area pages and a clear list of where you work help those leads find you.
How we build an Ann Arbor website
Discovery starts with your buyers. A firm selling lab services to university departments needs a different structure from a dental practice in Pittsfield Township, so we map pages around the questions each audience asks before contacting you. Then we design, develop on WordPress or another platform you prefer, and test on phones and slower connections.
Contact forms, booking links and call tracking launch with the site, which means you can see from day one which pages produce inquiries. Afterward we keep refining the pages that bring in the most qualified leads, using the approach behind our UX design services.
Areas we cover around Ann Arbor
- Ypsilanti
- Saline
- Dexter
- Chelsea
- Pittsfield Township
- Scio Township
- Whitmore Lake
- Milan
// How it works
From first call to launch
Discovery
We learn your services, customers and goals, review your current site and analytics, and agree on what counts as a lead.
Plan and wireframe
We map the pages, organize the content and sketch layouts that put your calls to action where buyers look.
Design and build
You approve mockups of the key pages, then our developers build the site, connect your forms and set up GA4 tracking.
Launch and support
We test speed, devices and every form before going live, then handle updates, fixes and improvements.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything web design needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Custom design
Page designs created around your brand, your content and the actions you want visitors to take.
Mobile-first layouts
Pages that read clearly and work with a thumb on any phone.
Speed optimization
Pages tested and tuned for load time on mobile connections before launch.
Lead capture
A visible next step on every key page, whether that’s a quote form, a booking link or a phone number.
Conversion tracking
GA4 set up to record each form, call click and booking as a key event.
SEO foundations
Clean URLs, title tags, headings, a sitemap and redirects from any old pages.
// Questions
Web design in Ann Arbor: common questions
Do you have an office in Ann Arbor?
No. We work from Long Beach, California, and meet Ann Arbor clients by video. Designs arrive as a link you can comment on, and we send a progress note as each part of the site is finished.
Our company spun out of University of Michigan research. What should our website do first?
Explain the problem you solve in plain language before you explain the science, then back it up with technical detail for experts. A spinout site usually has to speak to customers, investors and recruits at once, so we give each group its own clear path and a way to get in touch.
How much does a website cost?
It depends on scope: the number of pages, custom features, ecommerce and how much content needs writing. Tell us your budget on the form and we’ll show you what it can achieve.
How long does a website project take?
A small business website takes about two weeks from kickoff to launch. Larger sites with ecommerce, integrations or a lot of content take longer, and your proposal gives the timeline. Getting content and feedback to us quickly is the biggest factor you control.
Can you work on our existing website?
Yes. We can redesign it, improve what’s there, speed it up or move it to a new platform. We start by reviewing the current site so we know what’s worth keeping.
How do we get started?
Fill in the form, call +1 562-537-6936 or book a free 30-minute strategy session online. We’ll talk through your goals and follow up with a proposal covering scope and next steps.
// Start here
Ready to win more customers in Ann Arbor?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
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