Website design for Madison businesses
Websites for Madison software, biotech and professional firms and for Dane County businesses, built clearly and accessibly for readers who expect substance.
- Technical pages for health software and biotech companies
- Accessible sites for agencies, associations and nonprofits
- Rental pages ready for the campus leasing cycle
// Free proposal
Your free web design plan for Madison
Tell us about your business. We’ll review your site and market and send a plan with what we’d do first.
TLG Marketing builds fast, accessible websites for Madison health software, biotech and professional firms, and for property managers, restaurants and home-service companies across Dane County. We plan each site around the inquiries you want. Madison projects are managed remotely by TLG’s in-house team in Long Beach, California.
What a website needs to win customers in Madison
Madison is Wisconsin’s capital and the home of the University of Wisconsin–Madison, with Epic Systems in nearby Verona and a cluster of biotech companies around the city.
- Scientific buyers read every word. Health software and life science companies sell to hospitals, labs and researchers who want clear explanations, documentation and evidence, and a thin site costs credibility.
- Public clients expect accessibility. State agencies, associations and nonprofits based in the capital often ask their vendors and partners about accessibility, and a site that works for every visitor makes a good impression.
- Leasing follows the campus. Property managers compete for student and young professional renters each year, and listings need photos, floor plans and online applications that work on a phone.
- The isthmus complicates directions. Downtown sits on a narrow strip between Lake Mendota and Lake Monona, and parking can be tight, so businesses there should explain access and parking clearly.
How we build a Madison website
We start by agreeing on audiences and goals, then review your current content to see what can be kept and what should be rewritten. Wireframes and designs follow, and our developers build with accessible markup, readable type and fast-loading templates.
Before launch we test forms, keyboard navigation and mobile layouts, and call and form tracking go live with the site. Our UI and UX design services cover this work in more depth.
Areas we cover around Madison
- Middleton
- Fitchburg
- Sun Prairie
- Verona
- Monona
- Waunakee
- McFarland
- Stoughton
// How it works
From first call to launch
Discovery
We learn your services, customers and goals, review your current site and analytics, and agree on what counts as a lead.
Plan and wireframe
We map the pages, organize the content and sketch layouts that put your calls to action where buyers look.
Design and build
You approve mockups of the key pages, then our developers build the site, connect your forms and set up GA4 tracking.
Launch and support
We test speed, devices and every form before going live, then handle updates, fixes and improvements.
// Client reviews
Rated 5.0 from 21 Google reviews
What clients say about working with us, in their own words.
- ★★★★★
“…it was one of the most efficient conversations I’ve ever had. Knowledgable, thoughtful, reasonably priced - highly recommend TLG Marketing”
Alec ColemanGoogle Ads and Merchant Center
- ★★★★★
“They are unbelievably efficient and always so customer service/satisfaction oriented.”
Sharon KuyperWebsite development and accessibility compliance
- ★★★★★
“I had a fantastic experience working with Evan Lamont and his awesome team at TLG Marketing as our outsourced Marketing Team.”
Fred CooperOutsourced marketing team
// What’s included
Everything web design needs, under one roof
Strategy, development, content and reporting from one team, so nothing falls between agencies.
Custom design
Page designs created around your brand, your content and the actions you want visitors to take.
Mobile-first layouts
Pages that read clearly and work with a thumb on any phone.
Speed optimization
Pages tested and tuned for load time on mobile connections before launch.
Lead capture
A visible next step on every key page, whether that’s a quote form, a booking link or a phone number.
Conversion tracking
GA4 set up to record each form, call click and booking as a key event.
SEO foundations
Clean URLs, title tags, headings, a sitemap and redirects from any old pages.
// Questions
Web design in Madison: common questions
Do you have an office in Madison?
No. TLG holds Madison planning sessions by video from Long Beach, California, and posts each draft online for your team to review.
We work with state agencies and associations. Does our site need to be accessible?
Usually, yes. Public-sector clients and many associations expect websites to follow WCAG accessibility guidelines, and accessible pages are easier for everyone to use. We design and build with those guidelines in mind and check key templates with automated and manual tests.
How much does a website cost?
It depends on scope: the number of pages, custom features, ecommerce and how much content needs writing. Tell us your budget on the form and we’ll show you what it can achieve.
How long does a website project take?
A small business website takes about two weeks from kickoff to launch. Larger sites with ecommerce, integrations or a lot of content take longer, and your proposal gives the timeline. Getting content and feedback to us quickly is the biggest factor you control.
Can you work on our existing website?
Yes. We can redesign it, improve what’s there, speed it up or move it to a new platform. We start by reviewing the current site so we know what’s worth keeping.
How do we get started?
Fill in the form, call +1 562-537-6936 or book a free 30-minute strategy session online. We’ll talk through your goals and follow up with a proposal covering scope and next steps.
// Start here
Ready to win more customers in Madison?
Send the form and we’ll come back with a plan. Prefer to talk first? Book a free 30-minute strategy session.
// Also serving
Web design in other cities
// More from TLG
Related services
Web design & development
Fast, clear websites designed and built in-house to turn visitors into leads.
Explore ->SEO services
Rank on Google for the searches your buyers make, and see which ones bring leads.
Explore ->Paid advertising
Google and Facebook ad campaigns managed around what each lead costs.
Explore ->