WordPress is the ideal solution for a small business website because it offers a great blend of modern design, advanced functionality and ease of use for a small business owner.
When it comes to choosing between website platforms that are a plethora to choose from, in addition to have custom solutions created using HTML or PHP. Website content management system (CMS) platforms come in all shapes and sizes from WYSIWSG platforms like Web.com, SquareSpace and Duda, to ecommerce-driven platforms like Shopify and BigCommerce. There are also more customizable solutions such as Drupal, Umbraco, Joomla, or WordPress.
For the purposes of this article being a resource to small business website development, we want to focus solely on WordPress and the advantages that it provides.
DEVELOPMENT A SMALL BUSINESS WORDPRESS WEBSITE
Creating and launching a well-developed WordPress website will provide the online infrastructure for your business to put out a professional image. Most modern WordPress themes are designing to be responsive for all types of browsers and devices as well. As mobile visitor traffic continues to gain prominence, and in some cases exceeds desktop visits, having a responsive WordPress website can ensure that your site provides a quality user experience to visitors no matter how they are viewing your business’s content.
ADVANCED WEBSITE FUNCTIONALITY
But small business WordPress websites aren’t just about design. Every WordPress website comes packed full of advanced functionality. With most modern themes, all the design, animation, effects, layouts and calls-to-action that you need are available built-in, or by adding on additional plugins. This is one of the areas where WordPress can really separate itself from the rest of the pack. The plugin marketplace on WordPress features all types of functionality and add-ons to help you meet the specific needs of your business. If you are looking for a simple plugin to sync up social media profiles on your website, then there are 100’s of choices available. Perhaps you want to add customized, logic-driven contact forms? Once again there are countless options available, many of which are completely free to setup & install.
WEBSITE MAINTENANCE AND UPDATES
WordPress websites have come a long way in terms of being able to be managed and updated with relative ease. Like with any new skill, there is a learning curve and it can be frustrating. Visual Composer editors have really revolutionized the ease and speed with which sites can be edited or added to. These development tools replace hard-coding with the ability to drag-and-drop certain functions directly into a page. It is still recommended to have an adequate background in HTML, CSS and PHP in order to troubleshoot or solve issues that may arise. However, since WordPress is an open source platform though, there are numerous tutorials and instructions as well as heavily support forums that provide detailed how-to’s on how to resolve virtually any issue even without a lot of knowledge in website development.
In addition to the above reasons, there are plenty of marketing-driven reasons to use WordPress for your small business website as well. For some of those reasons, check out the handy article published on Search Engine Watch by stud SEOer, Lucy Barret at WP-Geeks.